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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Integration | Customer Communications | Omni-channel | Customer Journey

Customer Communication in Service-Related Customer Journeys

By: John Zimmerer
June 1st, 2020

Service-related customer journeys are a multi-faceted set of interactions between client and company that together comprises a unique customer experience for each journey. Providing an exceptional service-related customer journey requires exceptional customer communication.

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Customer Experience | Customer Communications | Omni-channel | Personalization | Customer Journey | INTOUCH | Digital Experience

Creating Personalized Customer Engagements Across Channels

By: John Zimmerer
May 25th, 2020

Some of you may be old enough to remember when most folks shopped locally. Store clerks knew you by name and asked about your family. They knew exactly what you liked or frequently purchased. The clerks took pleasure—and their time—in helping you get what you wanted.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Correspondence | Customer Communications | Omni-channel | Personalization | Compliance | Employee Experience | Digital Transformation

Top 5 Benefits of CCM Software

By: John Zimmerer
April 13th, 2020

Customer communication management (CCM) provides companies with one of the most integral bridges between your business and your customers. As such, there are many benefits to going digital and implementing a CCM platform to assist your business, including the reduction of time and costs as well as the creation of personalized, targeted content.

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Customer Communications | Omni-channel | INTOUCH | Digital Experience | Digital Transformation

Your Customers are Mobile, Are You?

By: John Zimmerer
September 30th, 2019

Companies like GetResponse and Mailchimp regularly benchmark their customers’ email and social marketing campaigns. The results show a steady increase in mobile (smartphone and tablet) content consumption.

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Customer Experience | Customer Communications | Omni-channel | INTOUCH | Digital Transformation

How to Optimize Customer Communications Across Customer Journeys

By: John Zimmerer
September 9th, 2019

Customer experience (CX) has been gaining traction; it’s now much more than just a buzzword and it now requires your immediate attention. Whether you are an insurance firm, a bank, or any other type of business that interacts with people, the customer’s journey plays an extremely important role for attracting and retaining customer base.

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Integration | Automation | Strategy | Customer Experience | Customer Communications | Omni-channel | Personalization | Data

Customer Experience Trend: Patient Experience Officers on the Rise

By: John Zimmerer
August 3rd, 2015

In customer communications management (CCM), we talk a lot about customer experience (CX) and the business leaders who are tasked with improving CX. We’ve seen a growing trend in some industries to create a CXO, or chief experience officer, to facilitate customer experience improvements throughout the customer’s journey – including, of course, the need for great CCM as a major part of CX strategy.

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