<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/995099146/?value=0&amp;guid=ON&amp;script=0">

Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Strategy | Customer Experience | Customer Communications | Digital Experience

Quantifying Benefits of CCM, CX

By: John Zimmerer
August 12th, 2019

Forrester Research and other firms have found that delivering a customer experience (CX) with ease, effectiveness, and emotion drives higher revenues and profitability versus industry peers. That explains why CX has gotten a lot of attention (or at least lip service) from C-suite executives and board members.

Read More

Share

Blog Feature

Integration | Customer Experience | Customer Communications | Technology | News | INTOUCH

Topdown Announces Partnership to Bring Cloud-Native Customer Communications Management Solutions to the Global Market

By: John Zimmerer
August 12th, 2019

ROCKVILLE, Maryland, USA — Top Down Systems Corporation (“Topdown”), a leading developer of customer communication management (CCM) software applications, and Infosys, Ltd. (“Infosys”), a global leader in next-generation digital services and consulting, announced today that they are teaming up to provide 100% cloud-based CCM solutions which will help companies across the globe accelerate their digital transformation efforts.

Read More

Share

Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

Customer Experience | Customer Communications | Digital Experience | Content Services | Digital Transformation

Why CMOs Should Care About Content Services Applications

By: John Zimmerer
August 5th, 2019

Over the past few years, the fundamental responsibilities of the chief marketing officer (CMO) have gradually evolved into a role requiring more technical prowess. In fact,  a new job category, that of chief marketing technologist, has emerged as a typically common role within marketing departments. As prospects and customers continue to engage over digital channels, CMOs with technical expertise will be in greater demand as the qualification to manage modern enterprise marketing requires merging technology with marketing.

Read More

Share

Blog Feature

Customer Experience

3 Approaches to Measuring Customer Experience Strategy

By: John Zimmerer
June 10th, 2019

Measuring customer experience (CX) can be murky and filled with anecdotal, qualitative information. However, measuring the effectiveness of a CX strategy can be very straightforward. It involves setting goals and performing a quantitative analysis of the results.

Read More

Share

Blog Feature

Customer Experience | Customer Communications | INTOUCH

The Convergence of Customer Communications and CX

By: John Zimmerer
May 28th, 2019

We have been writing about the convergence of customer communications management (CCM) and digital customer experience (CX) management technologies for over four years. We researched with Forrester, produced an ebook, and authored a white paper, all digging deeper into the detailed why’s and how’s of the topic.. We were way ahead of the curve then, and still are now.

Read More

Share

Blog Feature

Customer Experience | Customer Communications

Topdown Listed As Visionary on Aspire Leaderboard

By: John Zimmerer
May 22nd, 2019

Topdown has once again been ranked as one of the top vendors in the Customer Communications Management (CCM) industry by Aspire Customer Communications Services in the firm's 2019 Leaderboard for Customer Communications Management. Aspire gave Topdown high marks for the company's strategic direction, mostly due to its vision of integrating a 100% cloud-based, content services-oriented future as embodied in their INTOUCH® CCM solution.

Read More

Share