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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Customer Journey

CCM Is the New CX

By: John Zimmerer
March 2nd, 2020

2020 heralds a reinvigorated and deeper investment into user engagements and the customer experience (CX). Traditionally, customer communication management (CCM) has focused on transaction-oriented documents, messages, etc., as an operational necessity as opposed to being considered an essential and core component of the customer experience.

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Customer Experience | Customer Communications | INTOUCH | Digital Experience | Employee Experience | Digital Transformation

The Beauty of Simplicity

By: John Zimmerer
February 18th, 2020

Customers no longer have to drive to brick and mortar stores as often. They’re online interacting with multiple platforms. The challenge for many businesses is in balancing the need for meeting customer demand with profitability, where digital transformation puts businesses ahead of the game.

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Customer Experience | Customer Communications | Digital Experience | Digital Transformation

Why Your Customers Can't Stop Calling You

By: John Zimmerer
February 3rd, 2020

There's a good chance that you customers are frustrated with your customer service channels. Don’t panic. Here’s what you need to know—and do—about it.

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Strategy | Customer Experience | Customer Communications | Technology

Transforming Communications into Experiences

By: Kaspar Roos
January 27th, 2020

From time to time, we are honored to have an industry luminary contribute a post to the Topdown blog. Today, we are thrilled to have Kaspar Roos, head of Aspire CCS, share some insights from a recent industry survey his team conducted on the transformation of customer communications management into customer experience management.

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Strategy | Customer Experience | Customer Communications | Digital Transformation

The Truth About Digital Transformation

By: John Zimmerer
January 21st, 2020

Not so long ago, businesses began significantly changing the way they operate and store data with the invention of the computer. Every year, businesses become less analog and more digital. However, some organizations remain torn as to whether that’s a good thing or not, which begs the question: What’s the difference between digitization and digital transformation?

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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