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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Customer Journey

Elevate The Customer Journey Using CCM

By: John Zimmerer
January 19th, 2021

Loyalty is one of those concepts that’s as old as time itself really. Loyalty, as a trait, has played a major role in much of history, from betrayed loyalty, to misguided loyalty, to heroic loyalty that saves the day. In business, although loyalty may not take on such as epic importance, it does play a very important (some may even say the most important) role in building customer relationships.

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Automation | Customer Experience | Customer Communications | Personalization

Putting the Customer First with Personalized, Automated Communications

By: John Zimmerer
January 4th, 2021

With how busy everyone is and how immersed in technology most of our society seems to be these days, getting someone’s attention has become a competitive endeavor requiring a good deal of effort and creative strategy. But fret not, you have access to numerous tactics to craft meaningful and impactful customer communications and messaging that speak to the heart of your customer.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Strategy | Customer Experience | Digital Experience | Document Automation

How An Effective Communications Strategy Drives Key Business Metrics

By: John Zimmerer
December 28th, 2020

We’ve all heard of the saying that “communication is key”. But what does that really mean, especially when it comes to business communications? Let’s take a look at how to measure the business impact of creating and sending customer communications.

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Correspondence | INFORM | Customer Experience | Customer Communications

On Customer Experience and Correspondence

By: John Zimmerer
December 7th, 2020

Human communication has been a vital aspect of society since the beginning of time. Even before written languages developed, tribal societies developed an iconographic form of communication depicting their primitive versions of verbal communication. In today’s business, personal, and professional relationships, communication is the essential ingredient to creating successful and long-lasting connections.

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Integration | Customer Experience | Customer Communications

CCM-CX Integration Strategy – Why You Need One and What to Include

By: John Zimmerer
November 16th, 2020

Developing a highly efficient customer communications team that delivers a top-notch customer experience with minimal error takes time, planning, and forethought. That forethought should include developing a comprehensive customer communication management (CCM) strategy with the goal of benefitting the overall customer experience (CX).

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Customer Experience | Customer Communications | Customer Journey

Implementing CCM Successfully

By: John Zimmerer
November 2nd, 2020

The most important person to a company or organization isn’t the CEO or any of the C-suite executives; it’s not even the chairman of the board of directors or even the majority stockholder. Nope. The most important person to any company or organization is the individual end-consumer.

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