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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience

How to Use CCM to Move Business Metrics

By: John Zimmerer
March 31st, 2021

Tracking metrics is an integral component of any company’s quest to maximize a company’s profitable growth and the overall customer experience. The real trick is in understanding the relationship between these two things.

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Customer Experience | Customer Communications | Customer Journey

How CCM Helps Facilitate Insurance Customer Journeys

By: John Zimmerer
March 22nd, 2021

The customer is always right. Right? Well, as time-tested as that may be, the underlying concept determining customer satisfaction is much more nuanced than someone being right or someone else being wrong. Businesses exist only because customers exist. To put it plainly, without buyers, there is no selling. Narrow down the scope and you find that businesses failing to prioritize the customer experience quickly fall out of grace and even risk going out of business.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | INTOUCH | Digital Experience | Digital Transformation

CCM Trend: 'Digital First' Customer Experience

By: John Zimmerer
March 1st, 2021

In 2020, the COVID-19 pandemic accelerated many companies’ digital transformation initiatives. Whether it was healthcare providers prioritizing the evolution of telehealth or insurers increasing the adoption of digital channels, the business world has seen a greater reliance on digital communications to create a unique and user-friendly customer experience.

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Customer Experience | Customer Communications | Customer Journey

Elevate The Customer Journey Using CCM

By: John Zimmerer
January 19th, 2021

Loyalty is one of those concepts that’s as old as time itself really. Loyalty, as a trait, has played a major role in much of history, from betrayed loyalty, to misguided loyalty, to heroic loyalty that saves the day. In business, although loyalty may not take on such as epic importance, it does play a very important (some may even say the most important) role in building customer relationships.

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Automation | Customer Experience | Customer Communications | Personalization

Putting the Customer First with Personalized, Automated Communications

By: John Zimmerer
January 4th, 2021

With how busy everyone is and how immersed in technology most of our society seems to be these days, getting someone’s attention has become a competitive endeavor requiring a good deal of effort and creative strategy. But fret not, you have access to numerous tactics to craft meaningful and impactful customer communications and messaging that speak to the heart of your customer.

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Automation | Strategy | Customer Experience | Digital Experience | Document Automation

How An Effective Communications Strategy Drives Key Business Metrics

By: John Zimmerer
December 28th, 2020

We’ve all heard of the saying that “communication is key”. But what does that really mean, especially when it comes to business communications? Let’s take a look at how to measure the business impact of creating and sending customer communications.

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