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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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CLIENT LETTER | Customer Communications | INTOUCH

How CCM Affects the Top and Bottom Lines

By: John Zimmerer
November 4th, 2019

Customer communications management (CCM) has quickly risen from a cost of doing business to a path for profitable growth. Not only does using a CCM solution make firms more operationally efficient, but CCM can also affect the top line positively. Let’s take a look at how CCM can help improve profitability and drive revenue.

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CLIENT LETTER | Automation | Customer Experience | Customer Communications | Technology | INTOUCH | Document Automation | Digital Transformation

How Tech Can Make CCM Easier or Harder

By: John Zimmerer
October 14th, 2019

Customer communications management (CCM) has been—and continues to be—heavily influenced by technology at a pace that shows no signs of slowing down any time soon. While technology has made many aspects of CCM easier, tech has made CCM harder at times, too.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Data | INTOUCH

Why Data Quality Can Make or Break CX

By: John Zimmerer
October 7th, 2019

Customer experience, or CX, has become one of the hottest topics in business today. However, like many words, when thrown around too much, they can lose their meaning.

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Customer Communications | Omni-channel | INTOUCH | Digital Experience | Digital Transformation

Your Customers are Mobile, Are You?

By: John Zimmerer
September 30th, 2019

Companies like GetResponse and Mailchimp regularly benchmark their customers’ email and social marketing campaigns. The results show a steady increase in mobile (smartphone and tablet) content consumption.

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Customer Communications | INTOUCH

The True Cost of Poorly Managed Customer Communications

By: John Zimmerer
September 23rd, 2019

For many companies, customer communication management (CCM) is a costly segment of their operations. These costs are unnecessarily high when CCM software is not in place (still using Word documents and shared drives), the company is not sufficiently leveraging digital channels (high print/production/mail costs), or when employees are inefficient (too many manual processes).

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Customer Experience | Customer Communications | Omni-channel | INTOUCH | Digital Transformation

How to Optimize Customer Communications Across Customer Journeys

By: John Zimmerer
September 9th, 2019

Customer experience (CX) has been gaining traction; it’s now much more than just a buzzword and it now requires your immediate attention. Whether you are an insurance firm, a bank, or any other type of business that interacts with people, the customer’s journey plays an extremely important role for attracting and retaining customer base.

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