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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Integration | Customer Experience | Customer Communications | Technology | News | INTOUCH

Topdown Announces Partnership to Bring Cloud-Native Customer Communications Management Solutions to the Global Market

By: John Zimmerer
August 12th, 2019

ROCKVILLE, Maryland, USA — Top Down Systems Corporation (“Topdown”), a leading developer of customer communication management (CCM) software applications, and Infosys, Ltd. (“Infosys”), a global leader in next-generation digital services and consulting, announced today that they are teaming up to provide 100% cloud-based CCM solutions which will help companies across the globe accelerate their digital transformation efforts.

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Customer Communications | INTOUCH

Pulling Customer Communications Out of Thin Air

By: John Zimmerer
July 29th, 2019

While it is data, integration and business logic that represent the structural pillars for personalizing and triggering communications that organizations need to create and deliver, content serves as the foundation of customer communications. Research analysts from Forrester find that by knowing what to say and how to say it with personalized content is a critical component to driving customer experience-related revenue.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | INTOUCH

Correspondence Management in the Cloud

By: John Zimmerer
June 17th, 2019

Have you ever thought about how much correspondence you really need to manage? Think about it: every memo your staff sends—emails and printed letters, document that gets shared with customers, colleagues, and partners—these are all components of an array correspondence that you need to read, delete or respond to in some fashion. Now consider that anything populated with content that moves your business along can benefit from better, more transparent systems. Every piece is important and it all needs to be managed.

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Customer Communications | INTOUCH | Content Services

The Truth about Interactive CCM and Content Services

By: John Zimmerer
June 3rd, 2019

In the customer communications management (CCM) industry, innovators are scrambling to achieve business agility and to streamline operational efficiency. CCM vendors with content services-based cloud solutions are well positioned as traditional vendors of CCM applications lack the agility to compete with new business and pricing models entering into the marketplace.

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Customer Experience | Customer Communications | INTOUCH

The Convergence of Customer Communications and CX

By: John Zimmerer
May 28th, 2019

We have been writing about the convergence of customer communications management (CCM) and digital customer experience (CX) management technologies for over four years. We researched with Forrester, produced an ebook, and authored a white paper, all digging deeper into the detailed why’s and how’s of the topic.. We were way ahead of the curve then, and still are now.

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Correspondence | Customer Communications | INTOUCH

4 Benefits of Cloud-Based Correspondence Management

By: John Zimmerer
May 20th, 2019

Over the past year, we have seen a surge in interest from firms looking to move customer communications management (CCM) to the cloud. As you might guess, these companies are looking to increase efficiency and reduce capital and operating costs. But for business leaders, just because the technology exists does not provide enough of a reason to push a massive migration.

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