<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/995099146/?value=0&amp;guid=ON&amp;script=0">

Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Customer Communications | Technology | INTOUCH | Digital Transformation | Cloud

Why Cloud-Native CCM Software Matters To You

By: John Zimmerer
March 15th, 2021

A little while ago I wrote an article titled How Cloudy is Your CCM?, where I cautioned that not all “cloud” deployments of customer communication management (CCM) software are the same. Some CCM vendors define that term very loosely.

Read More

Share

Blog Feature

Customer Communications | INTOUCH | Content Management

CCM Core Capability: Streamlining the Content Library

By: John Zimmerer
March 8th, 2021

Content creation continues to play a key role in evolving modern business. However, content creation if left unchecked could cost your organization more time and resources than you necessary. To most effectively utilize content creation, successful businesses invest in a centralized system that allows them to manage their content for maximum reusability in the process.

Read More

Share

Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

Customer Experience | INTOUCH | Digital Experience | Digital Transformation

CCM Trend: 'Digital First' Customer Experience

By: John Zimmerer
March 1st, 2021

In 2020, the COVID-19 pandemic accelerated many companies’ digital transformation initiatives. Whether it was healthcare providers prioritizing the evolution of telehealth or insurers increasing the adoption of digital channels, the business world has seen a greater reliance on digital communications to create a unique and user-friendly customer experience.

Read More

Share

Blog Feature

Strategy | Customer Communications | Technology | INTOUCH | Digital Experience | Cloud

Next Generation of CCM: Topdown's Predictions

By: John Zimmerer
February 8th, 2021

We’ve talked about 2020 trends and what to avoid in 2021. In fact, we’ve published several posts on CCM trends over the last few years. When we take a step back and plot the curve over time, we clearly see the trajectory of CCM. Here’s where we see customer communication management (CCM) software headed.

Read More

Share

Blog Feature

Automation | Interactive | Customer Communications | Technology | INTOUCH | Document Automation | Employee Experience | Digital Transformation

Simplify Creating and Managing Customer Communications

By: John Zimmerer
January 11th, 2021

We all want to simplify our daily tasks. Why would anyone want to take 12 steps and 30 minutes to complete a task when there is a way to do it in 3 steps and 5 minutes? We wouldn’t, it just wouldn’t make sense to do it that way.

Read More

Share

Blog Feature

Integration | Marketing | Customer Communications | Personalization | INTOUCH

How To Target Your Audience Using CCM Software

By: John Zimmerer
October 19th, 2020

Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.

Read More

Share