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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Integration | Customer Experience | Customer Communications | Omni-channel | INTOUCH | Employee Experience | Cloud

How to Evaluate Cloud CCM Solutions

By: John Zimmerer
June 22nd, 2020

Over the last few years, many more use cases and workloads have shifted to software as a service (SaaS) solutions. In some cases, business leaders are seeking a tool easier to pay for and use, while IT professionals are calling for more flexible deployment options. Striking the right balance can be difficult.

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Customer Experience | Customer Communications | Omni-channel | Personalization | Customer Journey | INTOUCH | Digital Experience

Creating Personalized Customer Engagements Across Channels

By: John Zimmerer
May 25th, 2020

Some of you may be old enough to remember when most folks shopped locally. Store clerks knew you by name and asked about your family. They knew exactly what you liked or frequently purchased. The clerks took pleasure—and their time—in helping you get what you wanted.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Technology | INTOUCH | Digital Transformation | Cloud

Digital First: Making the Transition From Print

By: John Zimmerer
April 6th, 2020

Your digital transformation requires a carefully planned and well-executed strategy driven by a deep understanding of your audience. You gain more leads, referrals, and customers when folks feel like you understand them and their needs.

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Customer Communications | Technology | INTOUCH | Cloud | Small Business

Small Businesses: Cloud for Customer Communications

By: John Zimmerer
March 30th, 2020

One of the biggest selling points of cloud computing is how easily it scales: you can start small and ramp up—or down—cloud services consumption as your demand dictates. Following closely behind scalability in terms of features and its appeal is the consumption-based pricing model for cloud infrastructure, meaning you only pay for what you use. These two reasons should be enough for small(er) businesses to want to adopt cloud-based computing. Apparently, there’s something else holding back these businesses.

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Customer Communications | Technology | INTOUCH | Security | Cloud

The State of Cloud Security

By: John Zimmerer
March 23rd, 2020

The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.

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Technology | INTOUCH | Digital Transformation | Cloud

The Current State of Containerization and Microservices for CCM

By: John Zimmerer
March 16th, 2020

Digital Age as we make the transition into the Fourth Industrial Revolution. The legacy model of spending years developing software can no longer keep pace with the rabid appetite generated by the app-of-the-day mindset. We need lean, lightweight, portable components.  

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