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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications | Omni-channel | INTOUCH | Digital Experience | Digital Transformation

Your Customers are Mobile, Are You?

By: John Zimmerer
September 30th, 2019

Companies like GetResponse and Mailchimp regularly benchmark their customers’ email and social marketing campaigns. The results show a steady increase in mobile (smartphone and tablet) content consumption.

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Customer Communications | INTOUCH | Digital Experience | Cloud

Leverage the Cloud for Customer Communications

By: John Zimmerer
September 3rd, 2019

If you think you can’t afford an enterprise-grade customer communication management (CCM) solution, then you haven’t looked at cloud-native CCM platforms. I’m not talking about lightweight CRM add-ons or Office365 plug-ins. I’m referring to full-featured, enterprise-grade CCM solutions. You can now get all the functionality you need for managing content and creating communications for much less than ever before. Let’s look at how you can use sophisticated cloud-native software like INTOUCH®, our multi-tenant SaaS CCM solution, to stay on top of customer communications without breaking the bank.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Digital Experience

3 Drivers of Content Creation that Improve Your DX

By: John Zimmerer
August 19th, 2019

As you sharpen your focus on adopting new technologies with the promise of reaching more customers, the basic customer communications management (CCM) principles remain the same: the content you create as a business entity needs to speak directly and meaningfully to your customers.

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Strategy | Customer Experience | Customer Communications | Digital Experience

Quantifying Benefits of CCM, CX

By: John Zimmerer
August 12th, 2019

Forrester Research and other firms have found that delivering a customer experience (CX) with ease, effectiveness, and emotion drives higher revenues and profitability versus industry peers. That explains why CX has gotten a lot of attention (or at least lip service) from C-suite executives and board members.

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Customer Experience | Customer Communications | Digital Experience | Content Services | Digital Transformation

Why CMOs Should Care About Content Services Applications

By: John Zimmerer
August 5th, 2019

Over the past few years, the fundamental responsibilities of the chief marketing officer (CMO) have gradually evolved into a role requiring more technical prowess. In fact,  a new job category, that of chief marketing technologist, has emerged as a typically common role within marketing departments. As prospects and customers continue to engage over digital channels, CMOs with technical expertise will be in greater demand as the qualification to manage modern enterprise marketing requires merging technology with marketing.

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Digital Experience

DOCUMENT article: Digital Experience Platform Secrets

By: John Zimmerer
July 30th, 2019

I thought it worth sharing an article published today by DOCUMENT Media on the technologies used to power contextualized, content-driven customer engagement.

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