As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.
Customer Communications Management (CCM) software has become an increasingly important asset to businesses of all sizes around the world. Converting customers is at the top of most marketers’ minds as every new customer contributes to growing revenue. With all due respect to my fellow marketers, conversion opportunities don’t end once a prospect becomes a customer.
Customer communications management (CCM) has quickly risen from a cost of doing business to a path for profitable growth. Not only does using a CCM solution make firms more operationally efficient, but CCM can also affect the top line positively. Let’s take a look at how CCM can help improve profitability and drive revenue.
There has been a continued focus on customer experience in the business world, and for good reason. Customer experience isn’t just a persistent buzzword, it has a real impact on your business. Like many concepts, customer experience (CX) is multifaceted.
Let’s face it, customer communications management (CCM) software is now required by businesses of all sizes for creating consistent, contextual, and compliant customer communications. The marketplace is expanding, and so are the expectations of customers. Homegrown solutions, word processing software and CRM extensions are no longer sufficient. Today, even an enterprise-grade CCM solution is not enough by itself. To get the most out of your investment, CCM software should be integrated with the systems of record (i.e., data sources), systems of engagement (e.g., your customer web portal), and the other digital experience components of your enterprise architecture. Here’s a look at three of the most important CCM integrations available today.
Customer communications management (CCM) has been—and continues to be—heavily influenced by technology at a pace that shows no signs of slowing down any time soon. While technology has made many aspects of CCM easier, tech has made CCM harder at times, too.