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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Customer Journey

Elevate The Customer Journey Using CCM

By: John Zimmerer
January 19th, 2021

Loyalty is one of those concepts that’s as old as time itself really. Loyalty, as a trait, has played a major role in much of history, from betrayed loyalty, to misguided loyalty, to heroic loyalty that saves the day. In business, although loyalty may not take on such as epic importance, it does play a very important (some may even say the most important) role in building customer relationships.

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Automation | Interactive | Customer Communications | Technology | INTOUCH | Document Automation | Employee Experience | Digital Transformation

Simplify Creating and Managing Customer Communications

By: John Zimmerer
January 11th, 2021

We all want to simplify our daily tasks. Why would anyone want to take 12 steps and 30 minutes to complete a task when there is a way to do it in 3 steps and 5 minutes? We wouldn’t, it just wouldn’t make sense to do it that way.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Customer Experience | Customer Communications | Personalization

Putting the Customer First with Personalized, Automated Communications

By: John Zimmerer
January 4th, 2021

With how busy everyone is and how immersed in technology most of our society seems to be these days, getting someone’s attention has become a competitive endeavor requiring a good deal of effort and creative strategy. But fret not, you have access to numerous tactics to craft meaningful and impactful customer communications and messaging that speak to the heart of your customer.

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Automation | Strategy | Customer Experience | Digital Experience | Document Automation

How An Effective Communications Strategy Drives Key Business Metrics

By: John Zimmerer
December 28th, 2020

We’ve all heard of the saying that “communication is key”. But what does that really mean, especially when it comes to business communications? Let’s take a look at how to measure the business impact of creating and sending customer communications.

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Automation | Customer Communications | Omni-channel | Personalization | Customer Journey | Document Automation

CCM Use Case: Batch Jobs

By: John Zimmerer
December 21st, 2020

2020 has revealed new aspects about the economy and the relationship that businesses form with their clients. One of these revelations, increasingly evident over the last decade or so, is the correlation between the customer experience and key business metrics.

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Automation | Customer Communications | Technology

On-Demand CCM Use Case: Updates and Notifications

By: John Zimmerer
December 14th, 2020

2020 will long be remembered thanks to the COVID-19 pandemic. The continual outbreaks have already imposed a massive shift in our societal interactions and operations: families unable to visit their loved ones in nursing homes or hospital; school’s transitioning from classroom-based to virtual learning; and holiday shopping basically moving entirely online. These are but just a few of examples of how the changing world that has become our ‘new normal’.

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