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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience

CCM Trend: Merging the Digital Experience Stack

By: Matt Lederer
June 7th, 2021

The digital experience (DX) stack, which encompasses the entire digital experience framework, has become the cornerstone of how businesses communicate with their customers. So what is the place of customer communications management (CCM) in the DX platform market in 2021?

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Customer Communications

How to Send Personalized Customer Communications

By: Matt Lederer
May 3rd, 2021

To create personalized customer communications, companies must consider how to use acquired client data—demographic information including address, name, and relationship information—to design personalized communications. This information garnered through the relationship may include such data points as reasons for clients contacting firms, products sold by companies, or any other client-related information.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications

How to Reduce Costs Using CCM Software

By: John Zimmerer
April 19th, 2021

In today's economic climate, organizations are vigilant in controlling and minimizing all costs related to managing customer communications. Most importantly, though, the pursuit of these savings should not come at the expense of preserving and enhancing the customer experience.

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Customer Communications

CCM Use Case: Policy Renewal Letter Automation

By: John Zimmerer
April 14th, 2021

Technology has impacted the economy in many ways over the last few decades. Take, for example, the New York Stock Exchange in the pre-Internet era. Traders and brokers interacted literally in person, initiating handwritten transactions in a sea of chaos on the trading floor. After each trading day ended, the floor traders would gather up their buy/sell order slips, and it took up to five days to settle trades. Now, however, the exchange manages all of these interactions almost entirely electronically and many trades are settled within one or two days with trade confirmations arriving almost instantaneously.

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Customer Communications

Health Payers: Ready to Ride the Coming Wave?

By: John Zimmerer
April 5th, 2021

There’s a giant wave coming, headed straight for health payers, a confluence of adversity that has been in the making for a year or so. Around 27 million people lost their health insurance due to the business impacts of COVID as employers needed to reduce staff just to stay afloat. There are still around 18 million people in the U.S. receiving unemployment benefits.

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Customer Experience

How to Use CCM to Move Business Metrics

By: John Zimmerer
March 31st, 2021

Tracking metrics is an integral component of any company’s quest to maximize a company’s profitable growth and the overall customer experience. The real trick is in understanding the relationship between these two things.

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