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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Customer Journey

How to Weave CCM into a Customer Journey

By: John Zimmerer
August 10th, 2020

Companies and organizations build relationships with their customers through a series of events and communications. These strings of interactions are categorized as a customer journey and every customer’s journey is unique. Key to this concept is customizing the journey for each individual participant.

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Automation | Customer Communications

How to Automate Communications over Multiple Channels

By: John Zimmerer
August 3rd, 2020

In the era of constantly morphing information and technology innovations, new avenues of communication pop up almost every week. Companies attempting to contact and capture new target markets while contending with shifting demographics can spend countless labor-hours on communication efforts.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | Customer Journey

What to Do Between Customer Journey Touchpoints

By: John Zimmerer
July 27th, 2020

Each customer journey will be different from organization to organization. Even between competitors in the same industry, every customer journey will be unique. Due to the many variations during the individualized nature of customer journey, it can be hard to pin down an exact definition of what that entails.

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Customer Communications

How to Throw Your Brand’s Voice Across Channels

By: John Zimmerer
July 20th, 2020

Brand perception, brand image, and branding in general continue gaining in importance\ as a major topic of discussion for companies in 2020. One aspect of building and maintaining a brand is developing the brand’s voice. Once developed, the brand voice becomes an integral component of all customer communications. Regardless of channel, demographic, or the specific target-market, maintaining your brand’s voice yields powerful results that drive important metrics.

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Customer Communications

Enhance CX Efficiency with CCM

By: John Zimmerer
July 13th, 2020

Consumers have come to expect an overall higher quality experience from companies. Customers look for better interactions in vital business arenas such as: simple self service and high-quality customer support options; user-friendly and intuitive interactions—the list of expectations grows from there.

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Customer Experience | Customer Communications

Humanizing a Brand Through CCM

By: John Zimmerer
July 6th, 2020

The customer experience (CX) is one of the most valuable currencies around these days. An outstanding CX often leads to social media posts and word-of-mouth referrals. Delivering an exceptional CX has been found to actually boost revenues and increase profitability.

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