The pandemic has prompted several transformations in the customer communications management market (CCM), and CCM is rising in importance. For organizations to improve their digital customer experience (CX) capabilities, company leaders must understand the prevailing CCM digital customer experience trends, and adjust their business strategies to complement what they consider to be the most relevant ones, that will support and grow their business market share.
What comes to mind when you hear the word “automatic”?
The digital experience (DX) stack, which encompasses the entire digital experience framework, has become the cornerstone of how businesses communicate with their customers. So what is the place of customer communications management (CCM) in the DX platform market in 2021?
To create personalized customer communications, companies must consider how to use acquired client data—demographic information including address, name, and relationship information—to design personalized communications. This information garnered through the relationship may include such data points as reasons for clients contacting firms, products sold by companies, or any other client-related information.
In today's economic climate, organizations are vigilant in controlling and minimizing all costs related to managing customer communications. Most importantly, though, the pursuit of these savings should not come at the expense of preserving and enhancing the customer experience.
Technology has impacted the economy in many ways over the last few decades. Take, for example, the New York Stock Exchange in the pre-Internet era. Traders and brokers interacted literally in person, initiating handwritten transactions in a sea of chaos on the trading floor. After each trading day ended, the floor traders would gather up their buy/sell order slips, and it took up to five days to settle trades. Now, however, the exchange manages all of these interactions almost entirely electronically and many trades are settled within one or two days with trade confirmations arriving almost instantaneously.