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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Automation | Business Case

CCM Use Case Series: Payment Schedules

By: Mike Lui
October 11th, 2021

The key to making the most out of a tool is understanding the various ways it can be used. Arguably one of the most valuable traits a tool can possess is versatility. When it comes to technology and SaaS, specialized versatility, specifically, has become the name of the game, so to speak. Considering CCM solutions, there is a whole suite of features and capabilities for users to implement that add value into the organization. As this series has already covered things like certificates of insurance and policy renewal letters, in this article, we’ll examine the part that CCM plays in payment schedules. 

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Customer Experience

CCM Use Case: Certificates of Insurance

By: Mike Lui
September 29th, 2021

Insurance policies come with more than a file’s worth of important documentation and pertinent information. Luckily, as a policy holder, you aren’t necessarily inclined to know each and every detail about the policies, that is, afterall, why you have an agent. However, it’s incredibly vital for insurance agencies and organizations to not only keep detailed records of the policies distributed, but to also create a smooth and simplified process that prioritizes the customer experience. One way to do this is through implementing a sophisticated CCM that’s capable of automating processes like issuing certificates of insurance. 

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience

Customer Communication's Trend to the Digital Experience

By: Mike Lui
August 30th, 2021

The pandemic has prompted several transformations in the customer communications management market (CCM), and CCM is rising in importance. For organizations to improve their digital customer experience (CX) capabilities, company leaders must understand the prevailing CCM digital customer experience trends, and adjust their business strategies to complement what they consider to be the most relevant ones, that will support and grow their business market share.

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Automation

Keeping Up with CCM Trends: Automation

By: Mike Lui
July 14th, 2021

What comes to mind when you hear the word “automatic”?

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Customer Experience

CCM Trend: Merging the Digital Experience Stack

By: Matt Lederer
June 7th, 2021

The digital experience (DX) stack, which encompasses the entire digital experience framework, has become the cornerstone of how businesses communicate with their customers. So what is the place of customer communications management (CCM) in the DX platform market in 2021?

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Customer Communications

How to Send Personalized Customer Communications

By: Matt Lederer
May 3rd, 2021

To create personalized customer communications, companies must consider how to use acquired client data—demographic information including address, name, and relationship information—to design personalized communications. This information garnered through the relationship may include such data points as reasons for clients contacting firms, products sold by companies, or any other client-related information.

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