If you think you can’t afford an enterprise-grade customer communication management (CCM) solution, then you haven’t looked at cloud-native CCM platforms. I’m not talking about lightweight CRM add-ons or Office365 plug-ins. I’m referring to full-featured, enterprise-grade CCM solutions. You can now get all the functionality you need for managing content and creating communications for much less than ever before. Let’s look at how you can use sophisticated cloud-native software like INTOUCH®, our multi-tenant SaaS CCM solution, to stay on top of customer communications without breaking the bank.
The cloud hasn’t always been available. Computing resources, data storage, and application hosting used to be an inside job. In the world of customer communications management (CCM), on-premise content creation platforms and oversized digital systems were the norm for years.
As you sharpen your focus on adopting new technologies with the promise of reaching more customers, the basic customer communications management (CCM) principles remain the same: the content you create as a business entity needs to speak directly and meaningfully to your customers.
Forrester Research and other firms have found that delivering a customer experience (CX) with ease, effectiveness, and emotion drives higher revenues and profitability versus industry peers. That explains why CX has gotten a lot of attention (or at least lip service) from C-suite executives and board members.
ROCKVILLE, Maryland, USA — Top Down Systems Corporation (“Topdown”), a leading developer of customer communication management (CCM) software applications, and Infosys, Ltd. (“Infosys”), a global leader in next-generation digital services and consulting, announced today that they are teaming up to provide 100% cloud-based CCM solutions which will help companies across the globe accelerate their digital transformation efforts.
Over the past few years, the fundamental responsibilities of the chief marketing officer (CMO) have gradually evolved into a role requiring more technical prowess. In fact, a new job category, that of chief marketing technologist, has emerged as a typically common role within marketing departments. As prospects and customers continue to engage over digital channels, CMOs with technical expertise will be in greater demand as the qualification to manage modern enterprise marketing requires merging technology with marketing.