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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Omni-channel | Personalization | Customer Journey | INTOUCH | Digital Experience

Creating Personalized Customer Engagements Across Channels

By: John Zimmerer
May 25th, 2020

Some of you may be old enough to remember when most folks shopped locally. Store clerks knew you by name and asked about your family. They knew exactly what you liked or frequently purchased. The clerks took pleasure—and their time—in helping you get what you wanted.

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Correspondence | Customer Communications | Omni-channel | Personalization | Compliance | Employee Experience | Digital Transformation

Top 5 Benefits of CCM Software

By: John Zimmerer
April 13th, 2020

Customer communication management (CCM) provides companies with one of the most integral bridges between your business and your customers. As such, there are many benefits to going digital and implementing a CCM platform to assist your business, including the reduction of time and costs as well as the creation of personalized, targeted content.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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Marketing | Customer Communications | Personalization

CCM Drives Customer Retention You Can Bank On

By: John Zimmerer
November 11th, 2019

Customer Communications Management (CCM) software has become an increasingly important asset to businesses of all sizes around the world. Converting customers is at the top of most marketers’ minds as every new customer contributes to growing revenue. With all due respect to my fellow marketers, conversion opportunities don’t end once a prospect becomes a customer.

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Customer Experience | Customer Communications | Personalization

How to Communicate with Customers for Stellar CX

By: John Zimmerer
October 28th, 2019

There has been a continued focus on customer experience in the business world, and for good reason. Customer experience isn’t just a persistent buzzword, it has a real impact on your business. Like many concepts, customer experience (CX) is multifaceted.

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Customer Experience | Personalization | INTOUCH | Content Management | Digital Experience

Increase Personalization with Smart Content

By: John Zimmerer
April 29th, 2019

As artificial intelligence (AI) continues to advance in sophistication and acceptance, robots and technology are taking on more human characteristics and responsibilities in daily life. So ubiquitous has AI become that one Danish study even wonders if robots could be considered our “friends” in the future. Though making connections with machine sounds extremely futuristic, one customer experience (CX) technology available today has improved our ability to get to know our customers on a more intimate basis. Modern digital experience (DX) technologies are changing the game when it comes to making a personal connection.

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