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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Automation | Customer Experience | Customer Communications | Personalization

Putting the Customer First with Personalized, Automated Communications

By: John Zimmerer
January 4th, 2021

With how busy everyone is and how immersed in technology most of our society seems to be these days, getting someone’s attention has become a competitive endeavor requiring a good deal of effort and creative strategy. But fret not, you have access to numerous tactics to craft meaningful and impactful customer communications and messaging that speak to the heart of your customer.

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Automation | Customer Communications | Omni-channel | Personalization | Customer Journey | Document Automation

CCM Use Case: Batch Jobs

By: John Zimmerer
December 21st, 2020

2020 has revealed new aspects about the economy and the relationship that businesses form with their clients. One of these revelations, increasingly evident over the last decade or so, is the correlation between the customer experience and key business metrics.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Personalization | Customer Journey

Where Is Your Customer in Their Journey?

By: John Zimmerer
October 26th, 2020

When working with customers, knowing what they want so that we get to know them individually is imperative. We want to focus on not only what they want to achieve, but also what they expect from us to help them to get to these goals, whichever field, or industry they may be in.

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Integration | Marketing | Customer Communications | Personalization | INTOUCH

How To Target Your Audience Using CCM Software

By: John Zimmerer
October 19th, 2020

Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.

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Customer Experience | Customer Communications | Omni-channel | Personalization | Customer Journey | INTOUCH | Digital Experience

Creating Personalized Customer Engagements Across Channels

By: John Zimmerer
May 25th, 2020

Some of you may be old enough to remember when most folks shopped locally. Store clerks knew you by name and asked about your family. They knew exactly what you liked or frequently purchased. The clerks took pleasure—and their time—in helping you get what you wanted.

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Correspondence | Customer Communications | Omni-channel | Personalization | Compliance | Employee Experience | Digital Transformation

Top 5 Benefits of CCM Software

By: John Zimmerer
April 13th, 2020

Customer communication management (CCM) provides companies with one of the most integral bridges between your business and your customers. As such, there are many benefits to going digital and implementing a CCM platform to assist your business, including the reduction of time and costs as well as the creation of personalized, targeted content.

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