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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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Business Case | Customer Communications | Technology

Finding The Best CCM Software

By: John Zimmerer
November 25th, 2019

It’s become fairly common best practices that today businesses  must optimize their customer communications. With markets moving at an ever-faster pace and customers demanding ever-increasing amounts of personalized content, CCM is a must-have.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Marketing | Customer Communications | Personalization

CCM Drives Customer Retention You Can Bank On

By: John Zimmerer
November 11th, 2019

Customer Communications Management (CCM) software has become an increasingly important asset to businesses of all sizes around the world. Converting customers is at the top of most marketers’ minds as every new customer contributes to growing revenue. With all due respect to my fellow marketers, conversion opportunities don’t end once a prospect becomes a customer.

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CLIENT LETTER | Customer Communications | INTOUCH

How CCM Affects the Top and Bottom Lines

By: John Zimmerer
November 4th, 2019

Customer communications management (CCM) has quickly risen from a cost of doing business to a path for profitable growth. Not only does using a CCM solution make firms more operationally efficient, but CCM can also affect the top line positively. Let’s take a look at how CCM can help improve profitability and drive revenue.

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Customer Experience | Customer Communications | Personalization

How to Communicate with Customers for Stellar CX

By: John Zimmerer
October 28th, 2019

There has been a continued focus on customer experience in the business world, and for good reason. Customer experience isn’t just a persistent buzzword, it has a real impact on your business. Like many concepts, customer experience (CX) is multifaceted.

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Integration | Customer Communications

3 Integrations With CCM You Can’t Live Without

By: John Zimmerer
October 21st, 2019

Let’s face it, customer communications management (CCM) software is now required by businesses of all sizes for creating consistent, contextual, and compliant customer communications. The marketplace is expanding, and so are the expectations of customers. Homegrown solutions, word processing software and CRM extensions are no longer sufficient. Today, even an enterprise-grade CCM solution is not enough by itself. To get the most out of your investment, CCM software should be integrated with the systems of record (i.e., data sources), systems of engagement (e.g., your customer web portal), and the other digital experience components of your enterprise architecture. Here’s a look at three of the most important CCM integrations available today.

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