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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Strategy | Customer Experience | Customer Communications | Digital Transformation

The Truth About Digital Transformation

By: John Zimmerer
January 21st, 2020

Not so long ago, businesses began significantly changing the way they operate and store data with the invention of the computer. Every year, businesses become less analog and more digital. However, some organizations remain torn as to whether that’s a good thing or not, which begs the question: What’s the difference between digitization and digital transformation?

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Automation | Interactive | Customer Communications | Technology | Document Automation

Document Automation Without AI

By: John Zimmerer
January 13th, 2020

A number of industries have been using document automation for decades as a way of streamlining the creation of their electronic communications. Insurance agencies, financial services, and legal firms automate the creation of contracts, policies, and customer correspondence among other things.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Customer Communications | Document Automation | Digital Transformation

Upgrade Your Document Generation Solution

By: John Zimmerer
January 7th, 2020

With the advent of a new year, many organizations will be evaluating their core IT systems in the coming weeks and months. Those firms using customer communication management solutions to output documents will be wondering if they should upgrade their current software . . . or switch solutions.

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Integration | Automation | Customer | Customer Communications | Data

Meeting Changing Customer Expectations

By: John Zimmerer
December 30th, 2019

To say the modern customer is mercurial may be an obvious overstatement. While many companies may have little understanding of what their customer really wants from them today, far too many have much less awareness of what their customers expect tomorrow.

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Customer Communications | Technology | INTOUCH | Security | Cloud

How ‘Cloudy’ Is Your CCM?

By: John Zimmerer
December 23rd, 2019

An overwhelming 75% of IT budgets are allocated to maintaining their internal systems. It’s no surprise that businesses of all sizes are looking to shift the expense of their infrastructure from capital to operating, while simultaneously reducing IT spend. Hence the intense interest in cloud computing.

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Correspondence | Customer Communications

Correspondence Management—A Classic CCM Use Case

By: John Zimmerer
December 16th, 2019

Acronyms like CCM sound as alien to many businesspeople as they do to consumers. CCM is short for customer communication management and is actually one of the most essential bridges between you and your customers. That’s especially true for subscription- or relationship-based businesses that depend on repeat customers.

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