The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.
In the beginning, brands defined and controlled the how, what and when they reached customers, issuing minimal transaction-oriented documents required to keep customers satisfied. However, that was then; now, what a company needs to do is meet the customer wherever they demand, when they want to, and deliver precisely what they’re asking for.
2020 heralds a reinvigorated and deeper investment into user engagements and the customer experience (CX). Traditionally, customer communication management (CCM) has focused on transaction-oriented documents, messages, etc., as an operational necessity as opposed to being considered an essential and core component of the customer experience.
In this fast-paced digital era, businesses must transform to compete successfully in their market. Fifty years ago, the average life expectancy of a Fortune 500 company was 75 years; today it’s less than 15. That means agile software solutions must be a part of your digital transformation strategy.
Customers no longer have to drive to brick and mortar stores as often. They’re online interacting with multiple platforms. The challenge for many businesses is in balancing the need for meeting customer demand with profitability, where digital transformation puts businesses ahead of the game.