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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Strategy | Customer Experience | Customer Communications | Technology

Transforming Communications into Experiences

By: Kaspar Roos
January 27th, 2020

From time to time, we are honored to have an industry luminary contribute a post to the Topdown blog. Today, we are thrilled to have Kaspar Roos, head of Aspire CCS, share some insights from a recent industry survey his team conducted on the transformation of customer communications management into customer experience management.

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Strategy | Customer Experience | Customer Communications | Digital Transformation

The Truth About Digital Transformation

By: John Zimmerer
January 21st, 2020

Not so long ago, businesses began significantly changing the way they operate and store data with the invention of the computer. Every year, businesses become less analog and more digital. However, some organizations remain torn as to whether that’s a good thing or not, which begs the question: What’s the difference between digitization and digital transformation?

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Strategy | Customer Experience | Customer Communications | Digital Experience

Quantifying Benefits of CCM, CX

By: John Zimmerer
August 12th, 2019

Forrester Research and other firms have found that delivering a customer experience (CX) with ease, effectiveness, and emotion drives higher revenues and profitability versus industry peers. That explains why CX has gotten a lot of attention (or at least lip service) from C-suite executives and board members.

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Strategy | Customer Experience

Customer Experience Event: Document Strategy Forum 16

By: John Zimmerer
March 22nd, 2016

Chicago, Illinois, May 10-12 I’ll be a presenter at Document Strategy Forum ‘16 in Chicago, Illinois, at 3:00 p.m. on Tuesday, May 10, 2016. My presentation, “Overcoming Legacy System Challenges to Support Your Digital Channels,” focuses on how to move beyond being document/print-focused to a mindset of digital-first communications that adapt well to whatever channel by which your customers choose to engage with you.

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Integration | Automation | Strategy | Customer Experience | Customer Communications | Omni-channel | Personalization | Data

Customer Experience Trend: Patient Experience Officers on the Rise

By: John Zimmerer
August 3rd, 2015

In customer communications management (CCM), we talk a lot about customer experience (CX) and the business leaders who are tasked with improving CX. We’ve seen a growing trend in some industries to create a CXO, or chief experience officer, to facilitate customer experience improvements throughout the customer’s journey – including, of course, the need for great CCM as a major part of CX strategy.

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Strategy | Customer Experience | Customer Communications | Customer Journey | Technology

Taking a Walk in Your Customer’s Shoes (Part 2): How to Bring Balance to Your Customers' Journey

By: John Zimmerer
April 28th, 2015

Now that you’ve walked in your customers’ shoes and see where your company’s CX weaknesses are, what should you do if you see a disparity in your CX delivery across various touchpoints similar to the imbalance demonstrated by our hypothetical health insurance customer trying to file a claim? For starters, there is a great deal that the people focused on service and retention can learn and borrow from those focused on marketing and sales, and vice versa.

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