Customer Communications Blog

The world feels like it’s becoming more and more technical by the day, and sometimes by the hour or the minute. Technology and information are advancing rapidly, and as they continue to evolve, so too will their place in everyday life. The technology integration trend can already be seen in a myriad of ways. From how we communicate, to how we shop, and even how we work. The prominence of remote work and the virtual economy was heightened during the last few years of the global pandemic. When COVID-19 hit, society began a swift transition into a virtual world. Many organizations and individuals were more than ready for this shift. However, this wave blindsided many others. The consumer segment considered to be digitally native, were largely ready to embrace this new technological and virtual era. This is, at least in part, due to some of the ways technology has already been integrated into everyday life for the past few decades. The generational gap between those born before smart-technology or the internet, and those who were born with it readily available, is more than just ideological. Being introduced to technology and information as early on as new generations have been, there are actual fundamental differences in thought processes. This is important to understand when considering how to develop organic customer engagement with a modern audience.

The modern economy is defined by the customer relationship. This is due to the intersection of technology, transparency, and previously overlooked issues becoming urgent and prevalent. For example, the undeniable science of climate change has completely changed the way that conscious businesses operate. This is also because, thanks to technology and the internet of things (IoT), the average consumer now has access to the necessary information to support businesses based on things like environmental consciousness, if they choose. In turn, this forces businesses that want to stay competitive to operate in ways that align with their desired consumer demographics. Understanding how valuable the customer relationship is, is only one half of the equation. The other is putting it into practice. As such, here’s Topdown Systems list of customer engagement best practices for 2022.

Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.