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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Marketing | Customer Communications | Personalization

CCM Drives Customer Retention You Can Bank On

By: John Zimmerer
November 11th, 2019

Customer Communications Management (CCM) software has become an increasingly important asset to businesses of all sizes around the world. Converting customers is at the top of most marketers’ minds as every new customer contributes to growing revenue. With all due respect to my fellow marketers, conversion opportunities don’t end once a prospect becomes a customer.

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Marketing | Customer Experience | INTOUCH

MarTech Advisor on the Need to Integrate Marketing and Business

By: John Zimmerer
April 17th, 2017

In The Need for MarTech and Business Integration, SDL CMO Peggy Chen discusses the importance of proper integration of marketing technology and the business Impact of doing so. As the number of marketing technology (martech) solutions on the market is currently in the thousands and shows no signs of slowing, technology buying decisions continue to get more complex and confusing as time goes on. Chen recommends making integrability a primary qualifier for any new technology purchases moving forward. “Before investing in new technologies, marketers should ensure they integrate and work together effectively with existing tools. This is critical for maximizing technology’s potential for having a real impact on the business,” she says. Here's where we agree with Ms. Chen.

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Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

Marketing | Customer Communications

Nine Ways to Protect and Grow Your Brand Using DOCCM Software

By: John Zimmerer
August 4th, 2014

Companies considering a DOCCM solution ask vendors lots of questions, mostly focused on features and cost. But one topic often gets overlooked:

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