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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Integration | Customer Experience | Customer Communications

CCM-CX Integration Strategy – Why You Need One and What to Include

By: John Zimmerer
November 16th, 2020

Developing a highly efficient customer communications team that delivers a top-notch customer experience with minimal error takes time, planning, and forethought. That forethought should include developing a comprehensive customer communication management (CCM) strategy with the goal of benefitting the overall customer experience (CX).

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Integration | Marketing | Customer Communications | Personalization | INTOUCH

How To Target Your Audience Using CCM Software

By: John Zimmerer
October 19th, 2020

Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Integration | Customer Experience | Customer Communications | Omni-channel | INTOUCH | Employee Experience | Cloud

How to Evaluate Cloud CCM Solutions

By: John Zimmerer
June 22nd, 2020

Over the last few years, many more use cases and workloads have shifted to software as a service (SaaS) solutions. In some cases, business leaders are seeking a tool easier to pay for and use, while IT professionals are calling for more flexible deployment options. Striking the right balance can be difficult.

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Integration | Customer Communications | Omni-channel | Customer Journey | Technology | Digital Experience | Cloud

Redefining The Core Capabilities of CCM Solutions

By: John Zimmerer
June 8th, 2020

Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.

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Integration | Customer Communications | Omni-channel | Customer Journey

Customer Communication in Service-Related Customer Journeys

By: John Zimmerer
June 1st, 2020

Service-related customer journeys are a multi-faceted set of interactions between client and company that together comprises a unique customer experience for each journey. Providing an exceptional service-related customer journey requires exceptional customer communication.

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Integration | Customer | Customer Communications

Five More Benefits of CCM Software

By: John Zimmerer
May 11th, 2020

In a previous article, we revealed the top five benefits of customer communication management (CCM) software. In this post, we continue this examination with five more of the top benefits to going digital and implementing a CCM platform in your business.

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