Developing a highly efficient customer communications team that delivers a top-notch customer experience with minimal error takes time, planning, and forethought. That forethought should include developing a comprehensive customer communication management (CCM) strategy with the goal of benefitting the overall customer experience (CX).
Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.
Over the last few years, many more use cases and workloads have shifted to software as a service (SaaS) solutions. In some cases, business leaders are seeking a tool easier to pay for and use, while IT professionals are calling for more flexible deployment options. Striking the right balance can be difficult.
Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.
Service-related customer journeys are a multi-faceted set of interactions between client and company that together comprises a unique customer experience for each journey. Providing an exceptional service-related customer journey requires exceptional customer communication.
In a previous article, we revealed the top five benefits of customer communication management (CCM) software. In this post, we continue this examination with five more of the top benefits to going digital and implementing a CCM platform in your business.