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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications | Technology | INTOUCH | Digital Transformation | Cloud

Why Cloud-Native CCM Software Matters To You

By: John Zimmerer
March 15th, 2021

A little while ago I wrote an article titled How Cloudy is Your CCM?, where I cautioned that not all “cloud” deployments of customer communication management (CCM) software are the same. Some CCM vendors define that term very loosely.

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Strategy | Customer Communications | Technology | INTOUCH | Digital Experience | Cloud

Next Generation CCM: Where Topdown Sees Communications Software Headed

By: John Zimmerer
February 8th, 2021

We’ve talked about 2020 trends and what to avoid in 2021. In fact, we’ve published several posts on CCM trends over the last few years. When we take a step back and plot the curve over time, we clearly see the trajectory of CCM. Here’s where we see customer communication management (CCM) software headed.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Interactive | Customer Communications | Technology | INTOUCH | Document Automation | Employee Experience | Digital Transformation

Simplify Creating and Managing Customer Communications

By: John Zimmerer
January 11th, 2021

We all want to simplify our daily tasks. Why would anyone want to take 12 steps and 30 minutes to complete a task when there is a way to do it in 3 steps and 5 minutes? We wouldn’t, it just wouldn’t make sense to do it that way.

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Automation | Customer Communications | Technology

On-Demand CCM Use Case: Updates and Notifications

By: John Zimmerer
December 14th, 2020

2020 will long be remembered thanks to the COVID-19 pandemic. The continual outbreaks have already imposed a massive shift in our societal interactions and operations: families unable to visit their loved ones in nursing homes or hospital; school’s transitioning from classroom-based to virtual learning; and holiday shopping basically moving entirely online. These are but just a few of examples of how the changing world that has become our ‘new normal’.

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Customer Experience | Customer Communications | Technology

Top CCM Trends of 2020

By: John Zimmerer
October 12th, 2020

It's trite but true: Technology is constantly changing and evolving. Sometimes those changes are massive, other times they’re almost unnoticeable, especially if you don’t know what to look for. That’s why it’s so important to keep up to date on the latest news and trends that shape an industry. This is especially true for industry leaders and decision makers.

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Integration | Customer Communications | Omni-channel | Customer Journey | Technology | Digital Experience | Cloud

Redefining The Core Capabilities of CCM Solutions

By: John Zimmerer
June 8th, 2020

Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.

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