Customer Communications Blog

Customer communications management (CCM) has been—and continues to be—heavily influenced by technology at a pace that shows no signs of slowing down any time soon. While technology has made many aspects of CCM easier, tech has made CCM harder at times, too.

ROCKVILLE, Maryland, USA — Top Down Systems Corporation (“Topdown”), a leading developer of customer communication management (CCM) software applications, and Infosys, Ltd. (“Infosys”), a global leader in next-generation digital services and consulting, announced today that they are teaming up to provide 100% cloud-based CCM solutions which will help companies across the globe accelerate their digital transformation efforts.

Cloud-based CCM security is achieved in layers. In a previous post, Security Overview: Cloud-Based Customer Communications Management, we gave you a quick summary of each of the security layers: physical, network, operating system (OS), database and application. Let’s take a closer look at those first four tiers.

As the digital experience technology landscape continues to expand at an astonishing (and overwhelming) rate, companies are struggling to make the right technology purchase decisions for both customers and the company alike. Even when you buy a big DX platform with dozens of applications included under one umbrella, those applications tend to be poorly integrated with each other, and there are still gaps in the platform you have to fill with other vendors’ applications (like customer communications management).

Managing Data for Unknown Prospects Versus Known Customers Enterprise data management (EDM) refers to how organizations define, integrate and retrieve data. The goal is to have clean and consistent data that is easy to access and results in smooth transactions across technologies and business functions. As anyone who works with data knows, this is far easier said than done. The main reason for the difficulty is data silos, which result from data being gathered, stored, and perhaps managed by different departments for different purposes. And when databases are developed in isolation from each other, it becomes a challenge to consolidate and map their data centrally for use across business functions.

(Updated September 18, 2017)  As in any industry, we in Customer Communications Management (CCM) use jargon and industry-specific terminology, sometimes forgetting that not everyone uses these terms on a daily basis like we do, or with the same meaning. So here’s a brief glossary for your reference.