Customer Communications Blog

It's trite but true: Technology is constantly changing and evolving. Sometimes those changes are massive, other times they’re almost unnoticeable, especially if you don’t know what to look for. That’s why it’s so important to keep up to date on the latest news and trends that shape an industry. This is especially true for industry leaders and decision makers.

Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.

With cloud computing adoption steadily on the rise, many organizations have instigated a “cloud first” strategy to prefer cloud-based solutions to on-premise data and applications. But such an architectural overhaul demands more than a mere managerial mandate; it requires a holistic strategy in order to maximize the full value of the cloud.

Your digital transformation requires a carefully planned and well-executed strategy driven by a deep understanding of your audience. You gain more leads, referrals, and customers when folks feel like you understand them and their needs.

One of the biggest selling points of cloud computing is how easily it scales: you can start small and ramp up—or down—cloud services consumption as your demand dictates. Following closely behind scalability in terms of features and its appeal is the consumption-based pricing model for cloud infrastructure, meaning you only pay for what you use. These two reasons should be enough for small(er) businesses to want to adopt cloud-based computing. Apparently, there’s something else holding back these businesses.

The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.