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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications | Document Automation

Document Automation in the Cloud

By: John Zimmerer
July 15th, 2019

Electronic document assembly, or document automation, defines a category of solutions that simplify the task of creating documents—i.e., any content in its final format—via a digital or electronic means. While the concept is still very important to operational efficiency, the term “document” has become a bit passé; these days, it’s better to think in terms of automating the creation and delivery of “content” or of a “communication” that can be distributed through a wide array of channels.

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Document Automation

Three Ways Content Automation Helps Build Your Brand

By: John Zimmerer
December 10th, 2018

The practice of automating tools and processes has come to signify a level of ‘high-tech’ sophistication within an organization. However, customer communications is an oft overlooked corner of the automation spectrum: it gives companies an efficient way to create, distribute, and manage customer communications. Although you may have previously considered automating customer communications as a means for implementing a responsive two-way conversational channel, it can be helpful to understand how once applied at a deeper level, content automation can become a crucial tool in maintaining and especially building a stronger brand presence in the marketplace. Here are three ways that content automation can help with your brand management.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Customer Communications | Digital Experience | Document Automation

How to Automate Customer Communications Across Multiple Channels

By: John Zimmerer
September 3rd, 2018

Technology has changed the face of customer communication.

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Customer Experience | Customer Communications | Document Automation | RPA

3 Ways to Streamline Customer Communications and Reduce Operating Costs

By: John Zimmerer
August 13th, 2018

Effective customer communication involves more than screaming messages at your audience.

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