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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications | INTOUCH | Content Management

CCM Core Capability: Streamlining the Content Library

By: John Zimmerer
March 8th, 2021

Content creation continues to play a key role in evolving modern business. However, content creation if left unchecked could cost your organization more time and resources than you necessary. To most effectively utilize content creation, successful businesses invest in a centralized system that allows them to manage their content for maximum reusability in the process.

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Customer Communications | Content Management

Maintaining Consistency Across Multiple Channels With CCM

By: John Zimmerer
January 25th, 2021

Consistency is an important aspect that influences almost all activities in the life of a business.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Integration | Data | Content Management | Employee Experience | Digital Transformation

Must-Have Integrations For CCM

By: John Zimmerer
November 18th, 2019

As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.

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Customer Communications | INTOUCH | Content Management | Digital Transformation

What the Cloud Offers for CCM Content

By: John Zimmerer
August 26th, 2019

The cloud hasn’t always been available. Computing resources, data storage, and application hosting used to be an inside job. In the world of customer communications management (CCM), on-premise content creation platforms and oversized digital systems were the norm for years.

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Customer Communications | INTOUCH | Content Management

Four Ways Smart Content Makes CCM Easier

By: John Zimmerer
May 6th, 2019

The coolest thing about smart content is that we can finally quantify its impact. We already know that making headway with customer experience (CX) indicators offers a greater return on investment (ROI). In fact, Forrester research has found that for the average direct brokerage, a 1-point improvement in the CX Index score could yield a $6 billion asset improvement.

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Customer Experience | Personalization | INTOUCH | Content Management | Digital Experience

Increase Personalization with Smart Content

By: John Zimmerer
April 29th, 2019

As artificial intelligence (AI) continues to advance in sophistication and acceptance, robots and technology are taking on more human characteristics and responsibilities in daily life. So ubiquitous has AI become that one Danish study even wonders if robots could be considered our “friends” in the future. Though making connections with machine sounds extremely futuristic, one customer experience (CX) technology available today has improved our ability to get to know our customers on a more intimate basis. Modern digital experience (DX) technologies are changing the game when it comes to making a personal connection.

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