Content creation continues to play a key role in evolving modern business. However, content creation if left unchecked could cost your organization more time and resources than you necessary. To most effectively utilize content creation, successful businesses invest in a centralized system that allows them to manage their content for maximum reusability in the process.
Consistency is an important aspect that influences almost all activities in the life of a business.
As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.
The cloud hasn’t always been available. Computing resources, data storage, and application hosting used to be an inside job. In the world of customer communications management (CCM), on-premise content creation platforms and oversized digital systems were the norm for years.
The coolest thing about smart content is that we can finally quantify its impact. We already know that making headway with customer experience (CX) indicators offers a greater return on investment (ROI). In fact, Forrester research has found that for the average direct brokerage, a 1-point improvement in the CX Index score could yield a $6 billion asset improvement.
As artificial intelligence (AI) continues to advance in sophistication and acceptance, robots and technology are taking on more human characteristics and responsibilities in daily life. So ubiquitous has AI become that one Danish study even wonders if robots could be considered our “friends” in the future. Though making connections with machine sounds extremely futuristic, one customer experience (CX) technology available today has improved our ability to get to know our customers on a more intimate basis. Modern digital experience (DX) technologies are changing the game when it comes to making a personal connection.