Looking at a graph that timelines the development and advancement of technology throughout our society it is very clearly exponential. In other words, the rate at which technology advances is directly influenced by technological advancement. This sounds kind of cyclical, but it is an important truth to recognize when discussing technology, where it is today, and where it might be tomorrow. Simplifying this concept, technology leads to better technology, and so on. This occurs as the lowest level of technology elevates to become more and more complicated. As the building blocks that more advanced technology uses as foundation increase in complexity, so too do the systems they compose. Beyond technology's impact on technology, it is also a direct factor on the operations of the economy. As the internet, smart-tech, and web-applications work together to form a nearly totally digital marketspace, organizations need tools to maintain and serve a virtual customer base. CCM systems are designed to improve customer communications and optimize the customer journey, while providing your staff the communication tools they need, like document generation software, to deliver excellent and personalized customer experience.