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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Automation | Customer Communications

3 Powerful Tips for Automating CCM

By: John Zimmerer
September 7th, 2020

When taking into consideration the impact that the COVID-19 epidemic has had on corporate revenues and government tax receipts, many organizations are looking to do even more with even less than usual. Departments in the private and public sectors are searching for ways to maximize operational efficiency and to accommodate employees working from home. When examined under the light of this “new normal”, leaders and managers should consider investing in a customer communications management (CCM) solution that leverages automation to improve operational efficiency while enhancing the experience for employees and customers.

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Automation | Customer Communications

How to Automate Communications over Multiple Channels

By: John Zimmerer
August 3rd, 2020

In the era of constantly morphing information and technology innovations, new avenues of communication pop up almost every week. Companies attempting to contact and capture new target markets while contending with shifting demographics can spend countless labor-hours on communication efforts.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Automation | Strategy | Customer Experience | Customer Communications | Digital Experience

CCM: Automating Customer Satisfaction

By: John Zimmerer
April 20th, 2020

Originally developed to help companies streamline, if not to altogether automate, transactional printing, CCM (customer communication management) has matured over the nearly 40 years since its inception. Today, the shift in automated communications continues from print to digital channels. This transition is no longer being driven by cost-saving initiatives cloaked in environmental stewardship, but rather by CX (customer experience) strategy and technology, data and analytics evaluation, and mobile device proliferation.

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Automation | Interactive | Customer Communications | Technology | Document Automation

Document Automation Without AI

By: John Zimmerer
January 13th, 2020

A number of industries have been using document automation for decades as a way of streamlining the creation of their electronic communications. Insurance agencies, financial services, and legal firms automate the creation of contracts, policies, and customer correspondence among other things.

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Automation | Customer Communications | Document Automation | Digital Transformation

Upgrade Your Document Generation Solution

By: John Zimmerer
January 7th, 2020

With the advent of a new year, many organizations will be evaluating their core IT systems in the coming weeks and months. Those firms using customer communication management solutions to output documents will be wondering if they should upgrade their current software . . . or switch solutions.

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Integration | Automation | Customer | Customer Communications | Data

Meeting Changing Customer Expectations

By: John Zimmerer
December 30th, 2019

To say the modern customer is mercurial may be an obvious overstatement. While many companies may have little understanding of what their customer really wants from them today, far too many have much less awareness of what their customers expect tomorrow.

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