Content creation continues to play a key role in evolving modern business. However, content creation if left unchecked could cost your organization more time and resources than you necessary. To most effectively utilize content creation, successful businesses invest in a centralized system that allows them to manage their content for maximum reusability in the process.

Consistency is an important aspect that influences almost all activities in the life of a business.

As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.

As artificial intelligence (AI) continues to advance in sophistication and acceptance, robots and technology are taking on more human characteristics and responsibilities in daily life. So ubiquitous has AI become that one Danish study even wonders if robots could be considered our “friends” in the future. Though making connections with machine sounds extremely futuristic, one customer experience (CX) technology available today has improved our ability to get to know our customers on a more intimate basis. Modern digital experience (DX) technologies are changing the game when it comes to making a personal connection.

We’ve been delving into enterprise content management (ECM) technologies as prelude for discussing how we treat “content” in INTOUCH®, our new customer communications management (CCM) software. Software vendors and enterprise leaders need to understand that ECM is evolving rapidly (we’ve written several posts on this topic), and that technology choices made now will impact how smoothly organizations will be able to adapt their content management and digital experience delivery systems to the new way of doing things.

With the explosion of marketing technologies (martech) in recent years and more and more of the responsibility for customer experience (CX) management falling under the marketing umbrella, marketing leaders find themselves increasingly involved in the technology purchasing process. Some CMOs are working more closely with CTOs and CIOs. Others are morphing into CMTOs (chief marketing technology officers) because tech has become such a central piece of modern enterprise marketing. For this reason, understanding how customer experience delivery software is designed and deployed is going to be a pretty big deal moving forward. It’s not just IT leaders’ responsibility anymore.