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Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Content Management

Content Management Strategies (Part 4): Focus on Business Moments

By: John Zimmerer
December 30th, 2016

We’ve been taking a look at Gartner’s strategy planning guide for IT leaders responsible for defining content strategies and selecting tools for customer experience management and delivery, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016.” Analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make several recommendations in this report.

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Customer Experience | Customer Communications | Content Management

Content Management Strategies (Part 2): Services-Oriented Approach

By: John Zimmerer
December 21st, 2016

The Gartner report, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Let’s take a look at the recommendations Gartner analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make in this report. Their first recommendation was about moving from merely managing content to maximizing its use throughout your organization. You can read about that in Part 1.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Content Management

Content Management Strategies (Part 1): Maximizing Content

By: John Zimmerer
December 16th, 2016

The Gartner report, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Let’s take a look at the recommendations Gartner analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make in this report, starting with the first one: moving from merely managing content to maximizing its use throughout your organization.

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Customer Experience | Content Management

Gartner on Future-Ready Content Management Strategies

By: John Zimmerer
November 8th, 2016

Are you an enterprise IT leader tasked more and more with defining institutional content strategies and selecting tools for content management? If so, you’re very likely finding that you’ve had to re-evaluate your approaches and strategies as content management grows ever more complex, crosses diverse business units and functions, and evolves with the adoption of multiple platforms and tools spread throughout the organization. And you’re not the only one seeing these trends.

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