We’ve been taking a look at Gartner’s strategy planning guide for IT leaders responsible for defining content strategies and selecting tools for customer experience management and delivery, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016.” Analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make several recommendations in this report.

The Gartner report, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Let’s take a look at the recommendations Gartner analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make in this report. Their first recommendation was about moving from merely managing content to maximizing its use throughout your organization. You can read about that in Part 1.

The Gartner report, “Content Management for the Digital Era: Rethinking Strategies Beyond 2016,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Let’s take a look at the recommendations Gartner analysts Karen M. Shegda, Karen A. Hobert and Hanns Koehler-Kruener make in this report, starting with the first one: moving from merely managing content to maximizing its use throughout your organization.

Are you an enterprise IT leader tasked more and more with defining institutional content strategies and selecting tools for content management? If so, you’re very likely finding that you’ve had to re-evaluate your approaches and strategies as content management grows ever more complex, crosses diverse business units and functions, and evolves with the adoption of multiple platforms and tools spread throughout the organization. And you’re not the only one seeing these trends.