It’s been 10 days since our initial COVID-19 post, so we thought we should let you know how everyone here at Topdown is doing. The short answer: status quo.
The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.
To keep our customers, partners, and other interested parties fully informed, we wanted to update everyone on how Topdown is managing the current COVID-19, or Novel Coronavirus, outbreak. NOTE: See our March 26th update.
Digital Age as we make the transition into the Fourth Industrial Revolution. The legacy model of spending years developing software can no longer keep pace with the rabid appetite generated by the app-of-the-day mindset. We need lean, lightweight, portable components.
In the beginning, brands defined and controlled the how, what and when they reached customers, issuing minimal transaction-oriented documents required to keep customers satisfied. However, that was then; now, what a company needs to do is meet the customer wherever they demand, when they want to, and deliver precisely what they’re asking for.
2020 heralds a reinvigorated and deeper investment into user engagements and the customer experience (CX). Traditionally, customer communication management (CCM) has focused on transaction-oriented documents, messages, etc., as an operational necessity as opposed to being considered an essential and core component of the customer experience.