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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area. John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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Business Case | Customer Communications | Technology

Finding The Best CCM Software

By: John Zimmerer
November 25th, 2019

It’s become fairly common best practices that today businesses  must optimize their customer communications. With markets moving at an ever-faster pace and customers demanding ever-increasing amounts of personalized content, CCM is a must-have.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Integration | Data | Content Management | Employee Experience | Digital Transformation

Must-Have Integrations For CCM

By: John Zimmerer
November 18th, 2019

As organizations increase their focus on the employee experience in the digital workplace, many companies are pursuing integrated workspaces that combine multiple applications. Not surprising, as research shows us that there is a cost incurred every time an employee switches context.

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Marketing | Customer Communications | Personalization

CCM Drives Customer Retention You Can Bank On

By: John Zimmerer
November 11th, 2019

Customer Communications Management (CCM) software has become an increasingly important asset to businesses of all sizes around the world. Converting customers is at the top of most marketers’ minds as every new customer contributes to growing revenue. With all due respect to my fellow marketers, conversion opportunities don’t end once a prospect becomes a customer.

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CLIENT LETTER | Customer Communications | INTOUCH

How CCM Affects the Top and Bottom Lines

By: John Zimmerer
November 4th, 2019

Customer communications management (CCM) has quickly risen from a cost of doing business to a path for profitable growth. Not only does using a CCM solution make firms more operationally efficient, but CCM can also affect the top line positively. Let’s take a look at how CCM can help improve profitability and drive revenue.

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Customer Experience | Customer Communications | Personalization

How to Communicate with Customers for Stellar CX

By: John Zimmerer
October 28th, 2019

There has been a continued focus on customer experience in the business world, and for good reason. Customer experience isn’t just a persistent buzzword, it has a real impact on your business. Like many concepts, customer experience (CX) is multifaceted.

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