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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area. John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.

Blog Feature

News

UPDATE: Topdown and COVID-19

By: John Zimmerer
March 26th, 2020

It’s been 10 days since our initial COVID-19 post, so we thought we should let you know how everyone here at Topdown is doing. The short answer: status quo.

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Customer Communications | Technology | INTOUCH | Security | Cloud

The State of Cloud Security

By: John Zimmerer
March 23rd, 2020

The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.

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News

Topdown’s Response to COVID-19

By: John Zimmerer
March 16th, 2020

To keep our customers, partners, and other interested parties fully informed, we wanted to update everyone on how Topdown is managing the current COVID-19, or Novel Coronavirus, outbreak. NOTE: See our March 26th update.

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Technology | INTOUCH | Digital Transformation | Cloud

The Current State of Containerization and Microservices for CCM

By: John Zimmerer
March 16th, 2020

Digital Age as we make the transition into the Fourth Industrial Revolution. The legacy model of spending years developing software can no longer keep pace with the rabid appetite generated by the app-of-the-day mindset. We need lean, lightweight, portable components.  

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Customer Communications | Digital Transformation

How CCM Turbocharges Digital Transformation

By: John Zimmerer
March 9th, 2020

In the beginning, brands defined and controlled the how, what and when they reached customers, issuing minimal transaction-oriented documents required to keep customers satisfied. However, that was then; now, what a company needs to do is meet the customer wherever they demand, when they want to, and deliver precisely what they’re asking for.

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Customer Experience | Customer Communications | Customer Journey

CCM Is the New CX

By: John Zimmerer
March 2nd, 2020

2020 heralds a reinvigorated and deeper investment into user engagements and the customer experience (CX). Traditionally, customer communication management (CCM) has focused on transaction-oriented documents, messages, etc., as an operational necessity as opposed to being considered an essential and core component of the customer experience.

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