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Communications

Everything you need to know about customer communications and customer experience!

John Zimmerer

John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area. John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.

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Automation | Customer Communications | Document Automation | Digital Transformation

Upgrade Your Document Generation Solution

By: John Zimmerer
January 7th, 2020

With the advent of a new year, many organizations will be evaluating their core IT systems in the coming weeks and months. Those firms using customer communication management solutions to output documents will be wondering if they should upgrade their current software . . . or switch solutions.

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Integration | Automation | Customer | Customer Communications | Data

Meeting Changing Customer Expectations

By: John Zimmerer
December 30th, 2019

To say the modern customer is mercurial may be an obvious overstatement. While many companies may have little understanding of what their customer really wants from them today, far too many have much less awareness of what their customers expect tomorrow.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | Technology | INTOUCH | Security | Cloud

How ‘Cloudy’ Is Your CCM?

By: John Zimmerer
December 23rd, 2019

An overwhelming 75% of IT budgets are allocated to maintaining their internal systems. It’s no surprise that businesses of all sizes are looking to shift the expense of their infrastructure from capital to operating, while simultaneously reducing IT spend. Hence the intense interest in cloud computing.

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Correspondence | Customer Communications

Correspondence Management—A Classic CCM Use Case

By: John Zimmerer
December 16th, 2019

Acronyms like CCM sound as alien to many businesspeople as they do to consumers. CCM is short for customer communication management and is actually one of the most essential bridges between you and your customers. That’s especially true for subscription- or relationship-based businesses that depend on repeat customers.

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Customer Communications | Technology | Content Services

CCM Software vs. Platform: What’s the Difference?

By: John Zimmerer
December 9th, 2019

With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.

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Customer Experience | Customer Communications | Personalization

What Is Customer Communications Management?

By: John Zimmerer
December 2nd, 2019

If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.

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