With the advent of a new year, many organizations will be evaluating their core IT systems in the coming weeks and months. Those firms using customer communication management solutions to output documents will be wondering if they should upgrade their current software . . . or switch solutions.
To say the modern customer is mercurial may be an obvious overstatement. While many companies may have little understanding of what their customer really wants from them today, far too many have much less awareness of what their customers expect tomorrow.
An overwhelming 75% of IT budgets are allocated to maintaining their internal systems. It’s no surprise that businesses of all sizes are looking to shift the expense of their infrastructure from capital to operating, while simultaneously reducing IT spend. Hence the intense interest in cloud computing.
Acronyms like CCM sound as alien to many businesspeople as they do to consumers. CCM is short for customer communication management and is actually one of the most essential bridges between you and your customers. That’s especially true for subscription- or relationship-based businesses that depend on repeat customers.
With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.
If customer communication management, or CCM, is the buzzword you’ve been hearing around the office, there’s a reason for all the hype. CCM software is something that businesses of all sizes would do well to adopt.