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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications | Cloud

CCM Trend: Cloud-Based Communications

By: John Zimmerer
February 22nd, 2021

New technological advances and developments will always prod human innovation. Sometimes, though, if we’re always looking forward, we forget to pay attention to the present that is exposing the future of things that is developing right now before our eyes.

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Strategy | Customer Communications | Technology | INTOUCH | Digital Experience | Cloud

Next Generation CCM: Where Topdown Sees Communications Software Headed

By: John Zimmerer
February 8th, 2021

We’ve talked about 2020 trends and what to avoid in 2021. In fact, we’ve published several posts on CCM trends over the last few years. When we take a step back and plot the curve over time, we clearly see the trajectory of CCM. Here’s where we see customer communication management (CCM) software headed.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Integration | Customer Experience | Customer Communications | Omni-channel | INTOUCH | Employee Experience | Cloud

How to Evaluate Cloud CCM Solutions

By: John Zimmerer
June 22nd, 2020

Over the last few years, many more use cases and workloads have shifted to software as a service (SaaS) solutions. In some cases, business leaders are seeking a tool easier to pay for and use, while IT professionals are calling for more flexible deployment options. Striking the right balance can be difficult.

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Integration | Customer Communications | Omni-channel | Customer Journey | Technology | Digital Experience | Cloud

Redefining The Core Capabilities of CCM Solutions

By: John Zimmerer
June 8th, 2020

Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.

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Integration | Technology | Digital Experience | Digital Transformation | Cloud

Co-Innovation: Modernizing Core Business with The Cloud

By: John Zimmerer
April 27th, 2020

With cloud computing adoption steadily on the rise, many organizations have instigated a “cloud first” strategy to prefer cloud-based solutions to on-premise data and applications. But such an architectural overhaul demands more than a mere managerial mandate; it requires a holistic strategy in order to maximize the full value of the cloud.

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Technology | INTOUCH | Digital Transformation | Cloud

Digital First: Making the Transition From Print

By: John Zimmerer
April 6th, 2020

Your digital transformation requires a carefully planned and well-executed strategy driven by a deep understanding of your audience. You gain more leads, referrals, and customers when folks feel like you understand them and their needs.

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