An overwhelming 75% of IT budgets are allocated to maintaining their internal systems. It’s no surprise that businesses of all sizes are looking to shift the expense of their infrastructure from capital to operating, while simultaneously reducing IT spend. Hence the intense interest in cloud computing.
If you think you can’t afford an enterprise-grade customer communication management (CCM) solution, then you haven’t looked at cloud-native CCM platforms. I’m not talking about lightweight CRM add-ons or Office365 plug-ins. I’m referring to full-featured, enterprise-grade CCM solutions. You can now get all the functionality you need for managing content and creating communications for much less than ever before. Let’s look at how you can use sophisticated cloud-native software like INTOUCH®, our multi-tenant SaaS CCM solution, to stay on top of customer communications without breaking the bank.