Communications
Everything you need to know about customer communications and customer experience!
CLIENT LETTER | Automation | Customer Experience | Customer Communications | Technology | INTOUCH | Document Automation | Digital Transformation
By:
John Zimmerer
October 14th, 2019
Customer communications management (CCM) has been—and continues to be—heavily influenced by technology at a pace that shows no signs of slowing down any time soon. While technology has made many aspects of CCM easier, tech has made CCM harder at times, too.
Customer Communications | Document Automation
By:
John Zimmerer
July 15th, 2019
Electronic document assembly, or document automation, defines a category of solutions that simplify the task of creating documents—i.e., any content in its final format—via a digital or electronic means. While the concept is still very important to operational efficiency, the term “document” has become a bit passé; these days, it’s better to think in terms of automating the creation and delivery of “content” or of a “communication” that can be distributed through a wide array of channels.
By:
John Zimmerer
December 10th, 2018
The practice of automating tools and processes has come to signify a level of ‘high-tech’ sophistication within an organization. However, customer communications is an oft overlooked corner of the automation spectrum: it gives companies an efficient way to create, distribute, and manage customer communications. Although you may have previously considered automating customer communications as a means for implementing a responsive two-way conversational channel, it can be helpful to understand how once applied at a deeper level, content automation can become a crucial tool in maintaining and especially building a stronger brand presence in the marketplace. Here are three ways that content automation can help with your brand management.
Automation | Customer Communications | Digital Experience | Document Automation
By:
John Zimmerer
September 3rd, 2018
Technology has changed the face of customer communication.
Customer Experience | Customer Communications | Document Automation | RPA
By:
John Zimmerer
August 13th, 2018
Effective customer communication involves more than screaming messages at your audience.