With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.
It’s become fairly common best practices that today businesses must optimize their customer communications. With markets moving at an ever-faster pace and customers demanding ever-increasing amounts of personalized content, CCM is a must-have.
Customer communications management (CCM) has been—and continues to be—heavily influenced by technology at a pace that shows no signs of slowing down any time soon. While technology has made many aspects of CCM easier, tech has made CCM harder at times, too.
ROCKVILLE, Maryland, USA — Top Down Systems Corporation (“Topdown”), a leading developer of customer communication management (CCM) software applications, and Infosys, Ltd. (“Infosys”), a global leader in next-generation digital services and consulting, announced today that they are teaming up to provide 100% cloud-based CCM solutions which will help companies across the globe accelerate their digital transformation efforts.
Cloud-based CCM security is achieved in layers. In a previous post, Security Overview: Cloud-Based Customer Communications Management, we gave you a quick summary of each of the security layers: physical, network, operating system (OS), database and application. Let’s take a closer look at those first four tiers.
As the digital experience technology landscape continues to expand at an astonishing (and overwhelming) rate, companies are struggling to make the right technology purchase decisions for both customers and the company alike. Even when you buy a big DX platform with dozens of applications included under one umbrella, those applications tend to be poorly integrated with each other, and there are still gaps in the platform you have to fill with other vendors’ applications (like customer communications management).