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Communications

Everything you need to know about customer communications and customer experience!

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Technology | INTOUCH | Digital Transformation | Cloud

Digital First: Making the Transition From Print

By: John Zimmerer
April 6th, 2020

Your digital transformation requires a carefully planned and well-executed strategy driven by a deep understanding of your audience. You gain more leads, referrals, and customers when folks feel like you understand them and their needs.

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Customer Communications | Technology | INTOUCH | Cloud | Small Business

Small Businesses: Cloud for Customer Communications

By: John Zimmerer
March 30th, 2020

One of the biggest selling points of cloud computing is how easily it scales: you can start small and ramp up—or down—cloud services consumption as your demand dictates. Following closely behind scalability in terms of features and its appeal is the consumption-based pricing model for cloud infrastructure, meaning you only pay for what you use. These two reasons should be enough for small(er) businesses to want to adopt cloud-based computing. Apparently, there’s something else holding back these businesses.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | Technology | INTOUCH | Security | Cloud

The State of Cloud Security

By: John Zimmerer
March 23rd, 2020

The world continues moving deeper into a digital revolution that will alter (for the better, IMHO) how industries do business. Operating on a global digital scale, companies are now challenged to revise their operating models, and in many circumstances, build completely new ones. Cloud computing has become the foundation on which many new models now rest.

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Technology | INTOUCH | Digital Transformation | Cloud

The Current State of Containerization and Microservices for CCM

By: John Zimmerer
March 16th, 2020

Digital Age as we make the transition into the Fourth Industrial Revolution. The legacy model of spending years developing software can no longer keep pace with the rabid appetite generated by the app-of-the-day mindset. We need lean, lightweight, portable components.  

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Integration | Customer Communications | Technology | INTOUCH | Content Services | Digital Transformation | Cloud

The Importance of Agile Solutions

By: John Zimmerer
February 24th, 2020

In this fast-paced digital era, businesses must transform to compete successfully in their market. Fifty years ago, the average life expectancy of a Fortune 500 company was 75 years; today it’s less than 15. That means agile software solutions must be a part of your digital transformation strategy.

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Strategy | Customer Experience | Customer Communications | Technology

Transforming Communications into Experiences

By: Kaspar Roos
January 27th, 2020

From time to time, we are honored to have an industry luminary contribute a post to the Topdown blog. Today, we are thrilled to have Kaspar Roos, head of Aspire CCS, share some insights from a recent industry survey his team conducted on the transformation of customer communications management into customer experience management.

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