Communications
Everything you need to know about customer communications and customer experience!
Integration | Customer Communications | Technology | INTOUCH | Content Services | Digital Transformation | Cloud
By:
John Zimmerer
February 24th, 2020
In this fast-paced digital era, businesses must transform to compete successfully in their market. Fifty years ago, the average life expectancy of a Fortune 500 company was 75 years; today it’s less than 15. That means agile software solutions must be a part of your digital transformation strategy.
Customer Communications | Technology | Content Services
By:
John Zimmerer
December 9th, 2019
With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.
Customer Experience | Customer Communications | Digital Experience | Content Services | Digital Transformation
By:
John Zimmerer
August 5th, 2019
Over the past few years, the fundamental responsibilities of the chief marketing officer (CMO) have gradually evolved into a role requiring more technical prowess. In fact, a new job category, that of chief marketing technologist, has emerged as a typically common role within marketing departments. As prospects and customers continue to engage over digital channels, CMOs with technical expertise will be in greater demand as the qualification to manage modern enterprise marketing requires merging technology with marketing.
Customer Communications | Content Services
By:
John Zimmerer
July 8th, 2019
Monolithic out-of-the-box customer communications management (CCM) systems are on their way out. Gartner and Forrester research indicate that future CCM use cases will be addressed using best-of-breed content services designed to be part of a larger digital experience architecture.
Customer Communications | INTOUCH | Content Services
By:
John Zimmerer
June 3rd, 2019
In the customer communications management (CCM) industry, innovators are scrambling to achieve business agility and to streamline operational efficiency. CCM vendors with content services-based cloud solutions are well positioned as traditional vendors of CCM applications lack the agility to compete with new business and pricing models entering into the marketplace.
Digital Experience | Content Services
By:
John Zimmerer
March 4th, 2019
According to industry analysts Forrester and Gartner, organizations are in various stages of maturity when it comes to building digital businesses. The most forward thinking of these businesses (only about 13% of companies!) are pursuing an outside-in perspective to digital transformation by focusing on creating value for customers, growing revenue, and increasing operational efficiency.