<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/995099146/?value=0&amp;guid=ON&amp;script=0">

Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Customer Communications | Technology | Content Services

CCM Software vs. Platform: What’s the Difference?

By: John Zimmerer
December 9th, 2019

With so many technology buzzwords thrown around these days, it can be hard to determine which ones actually matter. More challenging yet is actually understanding the fine nuances that define them. Here we’ll explain the difference between CCM software and a CCM platform.

Read More

Share

Blog Feature

Customer Experience | Customer Communications | Digital Experience | Content Services | Digital Transformation

Why CMOs Should Care About Content Services Applications

By: John Zimmerer
August 5th, 2019

Over the past few years, the fundamental responsibilities of the chief marketing officer (CMO) have gradually evolved into a role requiring more technical prowess. In fact,  a new job category, that of chief marketing technologist, has emerged as a typically common role within marketing departments. As prospects and customers continue to engage over digital channels, CMOs with technical expertise will be in greater demand as the qualification to manage modern enterprise marketing requires merging technology with marketing.

Read More

Share

Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

Customer Communications | Content Services

When is a CCM Solution Also a Content Services Application?

By: John Zimmerer
July 8th, 2019

Monolithic out-of-the-box customer communications management (CCM) systems are on their way out. Gartner and Forrester research indicate that future CCM use cases will be addressed using best-of-breed content services designed to be part of a larger digital experience architecture.

Read More

Share

Blog Feature

Customer Communications | INTOUCH | Content Services

The Truth about Interactive CCM and Content Services

By: John Zimmerer
June 3rd, 2019

In the customer communications management (CCM) industry, innovators are scrambling to achieve business agility and to streamline operational efficiency. CCM vendors with content services-based cloud solutions are well positioned as traditional vendors of CCM applications lack the agility to compete with new business and pricing models entering into the marketplace.

Read More

Share

Blog Feature

Digital Experience | Content Services

Content Services as Part of your DX Architecture

By: John Zimmerer
March 4th, 2019

According to industry analysts Forrester and Gartner, organizations are in various stages of maturity when it comes to building digital businesses. The most forward thinking of these businesses (only about 13% of companies!) are pursuing an outside-in perspective to digital transformation by focusing on creating value for customers, growing revenue, and increasing operational efficiency.

Read More

Share

Blog Feature

Customer Experience | Digital Experience | Content Services

What Does a Mature DX Stack Look Like?

By: John Zimmerer
February 18th, 2019

Nobody wants to work on a puzzle if the pieces don’t fit together. The same idea applies to assembling digital experience (DX) technology stacks.

Read More

Share