<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/995099146/?value=0&amp;guid=ON&amp;script=0">

Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Automation | Strategy | Customer Experience | Customer Communications | Digital Experience

CCM: Automating Customer Satisfaction

By: John Zimmerer
April 20th, 2020

Originally developed to help companies streamline, if not to altogether automate, transactional printing, CCM (customer communication management) has matured over the nearly 40 years since its inception. Today, the shift in automated communications continues from print to digital channels. This transition is no longer being driven by cost-saving initiatives cloaked in environmental stewardship, but rather by CX (customer experience) strategy and technology, data and analytics evaluation, and mobile device proliferation.

Read More

Share

Blog Feature

Customer Experience | Customer Communications | INTOUCH | Digital Experience | Employee Experience | Digital Transformation

The Beauty of Simplicity

By: John Zimmerer
February 18th, 2020

Customers no longer have to drive to brick and mortar stores as often. They’re online interacting with multiple platforms. The challenge for many businesses is in balancing the need for meeting customer demand with profitability, where digital transformation puts businesses ahead of the game.

Read More

Share

Research conducted by Forrester on the value of combining CCM and digital experience.

Blog Feature

Customer Experience | Customer Communications | Digital Experience | Digital Transformation

Why Your Customers Can't Stop Calling You

By: John Zimmerer
February 3rd, 2020

There's a good chance that you customers are frustrated with your customer service channels. Don’t panic. Here’s what you need to know—and do—about it.

Read More

Share

Blog Feature

Customer Communications | Omni-channel | INTOUCH | Digital Experience | Digital Transformation

Your Customers are Mobile, Are You?

By: John Zimmerer
September 30th, 2019

Companies like GetResponse and Mailchimp regularly benchmark their customers’ email and social marketing campaigns. The results show a steady increase in mobile (smartphone and tablet) content consumption.

Read More

Share

Blog Feature

Customer Communications | INTOUCH | Digital Experience | Cloud

Leverage the Cloud for Customer Communications

By: John Zimmerer
September 3rd, 2019

If you think you can’t afford an enterprise-grade customer communication management (CCM) solution, then you haven’t looked at cloud-native CCM platforms. I’m not talking about lightweight CRM add-ons or Office365 plug-ins. I’m referring to full-featured, enterprise-grade CCM solutions. You can now get all the functionality you need for managing content and creating communications for much less than ever before. Let’s look at how you can use sophisticated cloud-native software like INTOUCH®, our multi-tenant SaaS CCM solution, to stay on top of customer communications without breaking the bank.

Read More

Share

Blog Feature

Customer Experience | Customer Communications | Digital Experience

3 Drivers of Content Creation that Improve Your DX

By: John Zimmerer
August 19th, 2019

As you sharpen your focus on adopting new technologies with the promise of reaching more customers, the basic customer communications management (CCM) principles remain the same: the content you create as a business entity needs to speak directly and meaningfully to your customers.

Read More

Share