<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/995099146/?value=0&amp;guid=ON&amp;script=0">

Communications

Everything you need to know about customer communications and customer experience!

Blog Feature

Customer Experience | Customer Communications | Omni-channel | INTOUCH | Digital Transformation

How to Optimize Customer Communications Across Customer Journeys

By: John Zimmerer
September 9th, 2019

Customer experience (CX) has been gaining traction; it’s now much more than just a buzzword and it now requires your immediate attention. Whether you are an insurance firm, a bank, or any other type of business that interacts with people, the customer’s journey plays an extremely important role for attracting and retaining customer base.

Read More

Share

Blog Feature

Customer Experience | Customer Communications | Omni-channel | Customer Journey | Technology

Digital Experience and the Omni-Channel Customer Journey

By: John Zimmerer
February 16th, 2015

In the just-published Forrester Wave™: Web Content Management Systems, Q1 2015 report, analyst Ted Schadler discusses the role of web content management (WCM) systems in a customer journey. He lists the many tools and channels involved in managing customers' digital experiences in this graphic:

Read More

Share

Research conducted by Forrester on the value of combining CCM and digital experience.