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Communications

Everything you need to know about customer communications and customer experience!

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Customer Communications

The Birth of Co-Innovation for Customer Communications

By: John Zimmerer
November 5th, 2018

For the customer communications management (CCM) industry, and for enterprise software in general, monolithic applications are dead. That was my big take-away from a recent IDC webinar that looked at worldwide IT predictions, hosted by IDC SVP and Chief Analyst Frank Gens.

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Customer Communications

Three Ways to Simplify Customer Communications

By: John Zimmerer
October 29th, 2018

Any organization with heavily regulated documentation—industries such as insurance companies, healthcare payers and providers, and banks—intimately understand that exercising a customer-centric communications strategy has become the new norm.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications

Top Tech Trends in CCM

By: John Zimmerer
October 24th, 2018

Trends have varying lifespans.

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Customer Communications

The Two Most Important Factors for Choosing the Right CCM Software

By: John Zimmerer
October 15th, 2018

Choosing a software vendor can be compared to standing in front of a row of vending machines and trying to choose a drink. Staring at all of the available options, it’s easy to feel overwhelmed. All you have to go on are the little bits of information provided on the label and what you can see that’s inside the container. You may not feel confident making a choice; that you might end up with something less than what you really want; which you won’t know for sure until after you’ve made the purchase.

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Customer Communications | Content Services

How to Thrive in the Digital Age of Customer Communications Management (CCM)

By: John Zimmerer
October 9th, 2018

How many times have you heard that we are in a new age of customer communications management (CCM)?

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Customer Communications | Customer Experience | Digital Experience

Six Ways Technology is Transforming Customer Interactions

By: John Zimmerer
October 1st, 2018

As access to interactive technology continues to grow and is essentially everywhere today, the ongoing digital revolution touches every part of your customers’ daily lives.

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