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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Customer Experience | Customer Communications | Document Automation | RPA

3 Ways to Streamline Customer Communications and Reduce Operating Costs

By: John Zimmerer
August 13th, 2018

Effective customer communication involves more than screaming messages at your audience.

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Customer Experience

Why Maintaining Customers is Just as Vital as Attracting New Ones

By: John Zimmerer
August 6th, 2018

The idea that you don't need new customers just to grow your business is old news.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Experience | Customer Communications | Personalization

Four Ways to Incorporate Personalization for Your Customers

By: John Zimmerer
July 30th, 2018

With respect to customer communications, personalization is extremely important.

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Customer Communications

When Are You Ready for Cloud-Based Customer Communications?

By: John Zimmerer
July 23rd, 2018

As leading customer communication management (CCM) tech developers focus increasingly on hybrid and cloud-based applications, security remains a concern. A Google search of the phrase “Is the cloud secure?” returns over 261 million results. Modern business wants to take advantage of technology and savings, but companies remain dubious that the security is truly comparable to older tech options like on-premise platforms.

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Customer Communications

How to Choose the Best Customer Communication Management Software

By: John Zimmerer
July 16th, 2018

When you’re choosing customer communication management (CCM) software — or any enterprise software, really — you want solutions that are built to solve today’s problems and needs as well as future needs, like integratability with other customer experience (CX) tools and adaptability to emerging technologies and changing customer expectations.

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Customer Experience | Customer Communications

Topdown’s Strong Strategic Direction Recognized in Aspire Leaderboard

By: John Zimmerer
July 9th, 2018

Topdown has been ranked amongst the top five vendors for strategic direction in the Customer Communications Management (CCM) industry by Aspire Customer Communications Services in the firm's 2018 Aspire Leaderboard for Customer Communications Management. Topdown scored very high on the Leaderboard for strategic direction, largely thanks to its vision of a content services-oriented future as embodied in its INTOUCH cloud-based (SaaS) product.

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