Effective customer communication involves more than screaming messages at your audience.
The idea that you don't need new customers just to grow your business is old news.
With respect to customer communications, personalization is extremely important.
As leading customer communication management (CCM) tech developers focus increasingly on hybrid and cloud-based applications, security remains a concern. A Google search of the phrase “Is the cloud secure?” returns over 261 million results. Modern business wants to take advantage of technology and savings, but companies remain dubious that the security is truly comparable to older tech options like on-premise platforms.
When you’re choosing customer communication management (CCM) software — or any enterprise software, really — you want solutions that are built to solve today’s problems and needs as well as future needs, like integratability with other customer experience (CX) tools and adaptability to emerging technologies and changing customer expectations.
Topdown has been ranked amongst the top five vendors for strategic direction in the Customer Communications Management (CCM) industry by Aspire Customer Communications Services in the firm's 2018 Aspire Leaderboard for Customer Communications Management. Topdown scored very high on the Leaderboard for strategic direction, largely thanks to its vision of a content services-oriented future as embodied in its INTOUCH cloud-based (SaaS) product.