Choosing a software vendor can be compared to standing in front of a row of vending machines and trying to choose a drink. Staring at all of the available options, it’s easy to feel overwhelmed. All you have to go on are the little bits of information provided on the label and what you can see that’s inside the container. You may not feel confident making a choice; that you might end up with something less than what you really want; which you won’t know for sure until after you’ve made the purchase.
How many times have you heard that we are in a new age of customer communications management (CCM)?
As access to interactive technology continues to grow and is essentially everywhere today, the ongoing digital revolution touches every part of your customers’ daily lives.
Forrester principal analyst Cheryl McKinnon included Topdown in the Now Tech: Content Platforms, Q3 2018 (Forrester Research, Inc., September 26, 2018) research report (paywall). The report was written for enterprise architects (EAs) looking for technology solutions to deliver content as part of a digital business initiative; or, that will be the central component of a cloud-focused strategy or enterprise content management modernization effort. In the report, McKinnon defines the “content platform” technology category by segmenting the marketplace based upon market presence (read: revenue) and functionality. Subsequently, the report provides guidance to EAs for selecting a vendor. Here are our big takeaways from the report.
Customer experience (CX) is more than just icing on the cake—it is a complete recipe for business success. How customers perceive their interactions with a company translates into serious financial implications.
It’s amazing how fast a year can fly by, especially as we’ve all been tracking the changes in digital customer experience! As the kids go back to school, I thought I’d take a look at what we’ve seen and learned so far in 2018 and could spot emerging trends.