Customer Communications Blog

For immediate release North Pole – Claus Global Enterprises, the beloved worldwide seasonal package delivery service headed by founder and CEO Kris Kringle, has announced its plan to adopt CLIENT LETTER document output for customer communications management (DOCCM) software from Topdown to enhance its customer engagement capabilities. According to Jingle Belle, Director of Elf Operations, “Every year, our volume of correspondence increases seemingly exponentially. As an organization that serves literally the entire planet, we’ve never been able to keep up with our correspondence the way we’d like. But now the children of the world are able to contact us through so many different channels, and they expect personalized responses and a great customer experience from us. We realized we need a customer communications management solution.”

Imagine you’re tasked with getting a week’s worth of water from a well. Take a small bucket and you’ll get some of the water you need but have to go back again multiple times. Take a large bucket and you’ll get it all in one fell swoop and call the job done.

We've noticed some of our fellow DOCCM vendors and even a few analysts have been using the term "interactive" (with respect to customer communication management) to mean different things at different times.