Just a brief note to let readers know that I wrote an article that was published today by CMSWiRE. The site's theme this month is "digital literacy". The article explores how the user interface and user experience of digital workplace software can help or hinder the digital literacy of front-line employees.
A simple user experience benefits digital literacy.
You can find out more about our efforts to simplify the user experience of our customer communications management (CCM) software by reading our blog.
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About John Zimmerer
John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area.
John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.