Customer Communications Blog

Human communication has been a vital aspect of society since the beginning of time. Even before written languages developed, tribal societies developed an iconographic form of communication depicting their primitive versions of verbal communication. In today’s business, personal, and professional relationships, communication is the essential ingredient to creating successful and long-lasting connections.

Two Ways to Let Customers Know You Care with CCM: Personalization and Consistency It’s Business 101, and yet so many companies overlook the power of positive customer experiences (CX) in growing brand recognition and loyalty—and by extension, sales. The communications you send to your customers speak volumes about your commitment to your relationship with them (or lack thereof), in both overt and subtle ways. Make your communications as unique as your individual customers.

For companies using Salesforce to manage customer relationships, integrating a DOCCM solution into the application adds enterprise strength. No, your Salesforce users won’t be able to leap tall buildings in a single bound, but they’ll be able to send personalized, consistent and relevant communications using just one finger!

Document magazine recently published an article by ECM pro Bud Porter-Roth on things to consider when deciding whether to delete documents from your organization's document repository or keep growing the cache. Porter-Roth discusses the trade offs between the potential risks and costs of keeping documents (think: legal discovery) versus the more certain costs associated with destroying them. 

Why two solutions may be your number one choice Independent research firms Forrester and Gartner recently reviewed the capabilities of dozens of document output for customer communications management (DOCCM) solutions like those from Topdown. Each firm focused on the three key DOCCM components :