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Top Three Benefits of an Effective CCM Strategy Blog Feature
John Zimmerer

By: John Zimmerer on September 21st, 2020

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Top Three Benefits of an Effective CCM Strategy

Customer Communications

Communication is at the heart of our society and its importance is felt strongly in the business world. Lasting relationships—including those between companies and customers—are built on these strong communications. As such, having a comprehensive strategy for customer communications elevates an organization's ability to connect and serve their customers.

Each and every prospective and existing customer expects to have an individual relationship with the companies they choose to do business with. An effective customer communication management (CCM) strategy helps companies engage with customers in a more efficient, convenient, and personal way.

Benefits of Building an Effective CCM Strategy

The goal of any CCM strategy should enable a business to optimize customer engagements. By doing so, the organization thus improves the customer experience while also mitigating the associated hard and soft costs to improve operational efficiency.

Let’s examine some of the many benefits that building a powerful customer communication strategy yields.

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Streamlined Operations

Although the idea of the old adage that “time is money” is far from a groundbreaking concept, most organizations are constantly searching for new ways to increase efficiency and streamline operations.

As a matter of practicality, most modern CCM solutions are well suited to contribute toward the saving of time and money by improving operational efficiency. By leveraging business logic and automated processes, sophisticated CCM programs can help compress workflows and shorten turn-around times.

Additionally, reusable content helps reduce management overhead and shorten change cycles while minimizing errors. In short, by the effective use of CCM software, companies can increase communications with less effort and in less time.

Improved Customer Experience

CCM can help improve the top line as well. Personalized, relevant, and timely customer communications can foster increased customer loyalty, which contributes to higher customer lifetime value (CLV).

The right CCM partner can help uncover opportunities to introduce new communications. For example, here at Topdown we helped one of our customers introduce automated status updates deliverable via SMS and email that dramatically improved the transparency to their customers. By integrating our CCM software with their customer-facing web application, we helped reduce response times, provide more personalized communications, and increased customer convenience. As a result, the client ended up with a greatly improved customer experience.

Enhanced Employee Experience

While gaining and maintaining customers is important, having a staff to run the business is equally critical, and could arguably be even more crucial. Successful organizations understand that optimizing the employee experience is integral to maintaining a happy and productive workforce.

The right CCM is user-friendly, designed with the employee in mind, and makes the process of creating ad-hoc communications simple and intuitive. All of these benefits add up to increasing employee satisfaction and reinforces employee buy-in, contributing to improvements in individual performance and creating a culture of continual improvement.

Final Thoughts

An effective CCM strategy is vital to developing an organization of excellence. By implementing the right CCM software into your organization's operations, you can optimize both the employee, and customer experience that strikes balance between delivering personalized and targeted communications with ease and simplicity that save time and money.

Partnering with the right vendor and using the right software will provide you with all three of these outcomes: increased operational efficiency, improved customer experience, and enhanced employee experience. Get in touch with Topdown today to explore how your organization, customers, and employees could all benefit from working with us.

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About John Zimmerer

John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area. John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.

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