Do Organizations Still Need a Correspondence Management System?
In the age of digital-first omnichannel communications, do companies still need a correspondence management system? Yep, they sure do. Despite much chatter to the contrary, the death of print is not yet upon us – at least not in the realm of customer communications management. In fact, our clients, many of whom operate in heavily regulated industries such as health care, financial services, and utilities, tell us that somewhere around 70 percent of their customer-facing communications are still printed and mailed as opposed to being delivered digitally.
Mailboxes photo copyright James Lee
What Correspondence Management Means in the Digital Age
As we shift to a digital-first design and delivery model, we need to keep this print-and-mail reality in mind. Yes, we should design communications for delivery via responsive digital channels, but we also need to ensure that they will always look good in print as well. Whether the customer saves a document to a hard drive, prints it from a web portal for her records, or receives it in the mail, each piece of correspondence needs to look good both on the screen and on the page while presenting a consistent brand experience.
It’s worth noting that many regulatory bodies, such as FINRA, are allowing electronic delivery of required documents as long as the documents are made available in an approved electronic format that can be printed, tracked or audited at any time. That’s why we’ve been offering extremely robust recordkeeping and audit trail capabilities with CLIENT LETTER® for many years – because we know it’s a critically important feature for our customers.
Summary: How a Correspondence Management System Gives You Control
Here’s how a great correspondence management system can help you save time and stay compliant:
- Break communications into discrete parts so they’re easier to update
- Lock font, size and other formatting, or restrict editing altogether
- Require some or all communications to go through quality assurance
- Link documents, attachments and enclosures so they always go out together
- Automatically send time-sensitive regulatory notices based on geography or other criteria
- Maintain a complete audit trail and archive of every communication sent
If you'd like to explore how a correspondence management system could increase your productivity and operational efficiency (read: save you time and money) and increase your customer satisfaction, just click the link below.
About John Zimmerer
John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area. John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.