Communications
Everything you need to know about customer communications and customer experience!
Customer Experience | Customer Communications
By:
John Zimmerer
September 30th, 2016
What do you think of when you hear the term “customer communications management”? Most people think of letters, statements, privacy notices, and other documents and correspondence that traditionally have been produced in large batches and mailed to customers en masse. Many people now include digital versions of those communications in their understanding of CCM, too. And some are seeing the expansion of traditional customer communications across any and all channels, throughout the customer journey, and into the broader customer experience.