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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

Matt Lederer

Matt leads the sales and marketing organization at Topdown.

Blog Feature

Customer Experience

CCM Trend: Merging the Digital Experience Stack

By: Matt Lederer
June 7th, 2021

The digital experience (DX) stack, which encompasses the entire digital experience framework, has become the cornerstone of how businesses communicate with their customers. So what is the place of customer communications management (CCM) in the DX platform market in 2021?

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Blog Feature

Customer Communications

How to Send Personalized Customer Communications

By: Matt Lederer
May 3rd, 2021

To create personalized customer communications, companies must consider how to use acquired client data—demographic information including address, name, and relationship information—to design personalized communications. This information garnered through the relationship may include such data points as reasons for clients contacting firms, products sold by companies, or any other client-related information.

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Research conducted by Forrester on the value of combining CCM and digital experience.