The Winter 2018-2019 edition of DOCUMENT Magazine includes an application article featuring Topdown and our INTOUCH product. In this article we review the top trends in customer communications management (CCM), with a focus on leveraging the cloud and content services to integrate CCM into a broader digital experience technology stack.
The article also:
Provides insights into why companies are choosing cloud-based CCM solutions
Discusses the security of cloud-based customer communications
Examines why you need to understand just how "cloudy" a given CCM solution really is
Illustrates the relationship between content services and CCM
Reveals a recent Gartner recommendation for choosing a new CCM solution
You can access the application article as a PDF file by clicking the link, below.
About John Zimmerer
John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area.
John has nearly 20 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.