Customer Communications Blog

Looking at a graph that timelines the development and advancement of technology throughout our society it is very clearly exponential. In other words, the rate at which technology advances is directly influenced by technological advancement. This sounds kind of cyclical, but it is an important truth to recognize when discussing technology, where it is today, and where it might be tomorrow. Simplifying this concept, technology leads to better technology, and so on. This occurs as the lowest level of technology elevates to become more and more complicated. As the building blocks that more advanced technology uses as foundation increase in complexity, so too do the systems they compose. Beyond technology's impact on technology, it is also a direct factor on the operations of the economy. As the internet, smart-tech, and web-applications work together to form a nearly totally digital marketspace, organizations need tools to maintain and serve a virtual customer base. CCM systems are designed to improve customer communications and optimize the customer journey, while providing your staff the communication tools they need, like document generation software, to deliver excellent and personalized customer experience.

Over the course of the last year and a half our society was thrust into a massive acceleration into the digital frontier. While the digitalization wave started decades ago, as did the development of InsureTech, it’s only recently that our society, and our economy, has been almost entirely engulfed into a virtual experience. This was strongly influenced by the global COVID-19 pandemic, which greatly contributed to the growth of the work-from-home atmosphere, as well as the necessity of certain industries transforming into virtual copies of themselves.

Developing a highly efficient customer communications team that delivers a top-notch customer experience with minimal error takes time, planning, and forethought. That forethought should include developing a comprehensive customer communication management (CCM) strategy with the goal of benefitting the overall customer experience (CX).

Organizations of all types are using more technology today in day-to-day operations than ever before. Marketing and communication professionals have not sat idly by as they now incorporate sophisticated software to segment and communicate with their audience.

Over the last few years, many more use cases and workloads have shifted to software as a service (SaaS) solutions. In some cases, business leaders are seeking a tool easier to pay for and use, while IT professionals are calling for more flexible deployment options. Striking the right balance can be difficult.

Company founders and C-level executives strive to establish and leave behind a lasting legacy in their industry. But in the Digital Age, running on legacy technology systems is both costly and risky for business.