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Customer Communications Blog

Communications

Everything you need to know about customer communications and customer experience!

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Digital Experience

Understanding the Digital Experience Platform (DXP) Market

By: John Zimmerer
February 13th, 2019

Customer communications and the digital experience (DX) have become so closely related that the gap between the two has already begun shrinking in the customer communications management (CCM) industry. As a result, DX integration has risen to the top as a key factor in making digital workplace technology purchases across businesses and industries.

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Digital Experience | Employee Experience

Making Digital Literacy Simple

By: John Zimmerer
January 31st, 2019

Just a brief note to let readers know that I wrote an article that was published today by CMSWiRE. The site's theme this month is "digital literacy". The article explores how the user interface and user experience of digital workplace software can help or hinder the digital literacy of front-line employees.

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Research conducted by Forrester on the value of combining CCM and digital experience.

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Customer Communications | Customer Experience | Digital Experience

Six Ways Technology is Transforming Customer Interactions

By: John Zimmerer
October 1st, 2018

As access to interactive technology continues to grow and is essentially everywhere today, the ongoing digital revolution touches every part of your customers’ daily lives.

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Content Services | Digital Experience | Customer Experience

Topdown Named in Content Services Market Report

By: John Zimmerer
September 26th, 2018

Forrester principal analyst Cheryl McKinnon included Topdown in the Now Tech: Content Platforms, Q3 2018 (Forrester Research, Inc., September 26, 2018) research report (paywall). The report was written for enterprise architects (EAs) looking for technology solutions to deliver content as part of a digital business initiative; or, that will be the central component of a cloud-focused strategy or enterprise content management modernization effort. In the report, McKinnon defines the “content platform” technology category by segmenting the marketplace based upon market presence (read: revenue) and functionality. Subsequently, the report provides guidance to EAs for selecting a vendor. Here are our big takeaways from the report.

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Blog Feature

Digital Experience | Document Automation | Customer Communications | Automation

How to Automate Customer Communications Across Multiple Channels

By: John Zimmerer
September 3rd, 2018

Technology has changed the face of customer communication.

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Blog Feature

Digital Experience | Content Services

Low-Code and No-Code Tools: The Future of Digital Experience Development

By: John Zimmerer
August 20th, 2018

The way companies use and buy software is changing.

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