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Client Letter Customer Communications for the Retail Industry
The retail industry faces increased budgetary and financial performance demands. Companies need new alternatives to traditional marketing and customer communications to achieve their goals. Technology plays a key role among retailers providing efficiencies and streamlining processes in their operations. Client Letter provides the retail industry with correspondence and document automation to use their customers' data to personalize their marketing materials.
Client Letter enables merchandisers to apply messages that speak directly to their interests. This results in reduced operational costs by strategically aligning marketing messaging with all correspondence.
Increased Speed for Direct Mail
Client Letter integrates with enterprise CRM applications and corporate databases. Conditional Logic is incorporated into documents providing seamless insertion of information for customized communications.
Reach Customers through Preferred Delivery Method
Deliver your documents through mail, email, fax and web. Client Letter enables your organizations to create documents once to deliver through numerous channels so customers are satisfied and mailing costs are reduced.
Leveraged Content Across the Organization
Client Letter enables shared resources for document content. With simple point-and-click technology, documents and content can easily be leveraged across multiple communications. Retailers maintain consistent messaging and identity across all documents to increase corporate branding effectiveness.
Additional Product Offerings
Client Letter’s robust logic and design capabilities can turn almost any document into a marketing piece. Based on customers’ buying habits, fulfillment documents and even billing statements can be customized to include messages for additional purchases.
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